Senior WordPress UX/UI Developer

Seeking a senior WordPress UX/UI Developer to create a premium authority website for a healthcare/education platform. Responsibilities include designing user-friendly interfaces, ensuring responsive design, and optimizing for SEO. The ideal candidate will have experience in WordPress and a strong portfolio in UX/UI design. Project Overview We are looking for an experienced WordPress UX/UI developer (or small agency) to design and develop a premium, content-rich website for our Texas-based Medicaid company. This is not a typical brochure website. Our vision is to create the most comprehensive online resource for Texas Medicaid while providing exceptional lead generation and educational content for families, healthcare facilities, and referral partners. Think: Mayo Clinic NerdWallet Investopedia —not a typical business website. We have already completed extensive planning, page outlines, content architecture, and website strategy. We are looking for an experienced developer who can bring that vision to life. About Us Medicaid Filing Connection helps Texas families navigate Medicaid planning, eligibility, and the application process. We also partner with nursing homes, assisted living communities, rehabilitation centers, and healthcare organizations by providing customized Medicaid operational support. Project Scope The initial build includes approximately: Homepage Services Texas Medicaid Resource Center Facility Partnerships About FAQ Contact Schedule Consultation Individual service pages Category pages Blog/Resource architecture Future phases will include: calculators downloads interactive tools client portal searchable resource library AI chatbot referral portal We need the site built so it can scale easily over the next several years. We Are Looking For Someone Who Thinks Like a Strategist We're not simply looking for someone to make pages look attractive. We're looking for someone who understands: Information Architecture UX SEO WordPress Development Conversion Optimization Performance Scalability We want someone who will make recommendations—not simply follow instructions. Technical Requirements The website must include: ✅ WordPress ✅ Responsive Design ✅ Fast Loading ✅ Excellent Core Web Vitals ✅ SEO Best Practices ✅ Schema Markup ✅ Custom Post Types ✅ Advanced Custom Fields ✅ Custom Taxonomies ✅ Searchable Resource Center ✅ Filterable Content Library ✅ Easy Content Management ✅ Scalable Architecture Features The website should support: Hundreds of future articles Resource library Search Categories Downloadable PDFs Videos FAQ system Internal linking Calls-to-action Lead capture Scheduling integration Facility pages Service pages Future additions: calculators client portal AI assistant Design Style We're looking for a premium, modern feel. Examples of the type of quality we like: Apple Mayo Clinic Stripe NerdWallet Investopedia Clean. Minimal. Elegant. Easy to navigate. Heavy use of whitespace. Professional photography. Excellent typography. Outstanding mobile experience. What Success Looks Like Visitors should immediately feel: "This company is the authority." The website should educate first and sell second. It should feel trustworthy, sophisticated, and approachable. Deliverables Complete website design Complete WordPress development Mobile optimization Basic SEO implementation Schema implementation CMS setup Page templates Documentation Launch support Preferred Skills WordPress Bricks Builder or Elementor Pro (please explain your recommendation) ACF Pro Custom Post Types HTML CSS JavaScript PHP Technical SEO UI/UX Healthcare websites preferred Content-heavy websites preferred Nice to Have Experience with: law firms healthcare financial services educational websites authority websites large content libraries Proposal Requirements Please include: Three websites you've built that you're most proud of. Which page are you most proud of designing? What WordPress builder would you recommend for this project and why? How would you organize a website that will eventually contain 300+ educational articles? Have you built searchable knowledge bases or resource libraries? Have you created custom post types? How would you approach SEO for a content-heavy website? What would you improve about our current website? Approximately how many hours do you estimate this project will require? Why are you the right fit?