Server-Side Tracking & Attribution Specialist (Google Ads + Meta)

About the Project We're looking for an experienced Measurement / Conversion Tracking Specialist to build a robust server-side tracking setup for our D2C website. Our goal is simple: accurately attribute every conversion back to the original Google keyword or Meta campaign, regardless of how the customer converts. This is not a digital marketing or campaign management role. We're looking for someone with deep expertise in server-side tracking, attribution, and conversion measurement. Our Stack WordPress WooCommerce Razorpay Magic Checkout Google Ads Meta Ads GA4 Google Tag Manager Frappe CRM AiSensy (WhatsApp) Conversion Paths Customers convert through three different paths: WooCommerce Purchase (Razorpay Magic Checkout) Website Lead Form → Frappe CRM WhatsApp (AiSensy) We need accurate attribution across all three. Scope of Work You'll be responsible for: Setting up Server-side GTM Capturing and persisting gclid, fbclid, fbc, fbp and UTMs Meta Conversions API with proper event deduplication Google Enhanced Conversions Google Offline Conversion Import WooCommerce purchase attribution despite Razorpay Magic Checkout Frappe lead attribution WhatsApp (AiSensy) attribution GA4 event tracking Basic Looker Studio reporting End-to-end testing and QA Must Have Experience Please apply only if you've previously implemented most of the following: Server-side GTM Meta Conversions API Google Offline Conversion Import Enhanced Conversions WooCommerce REST APIs / Webhooks Bonus: Razorpay Magic Checkout Frappe / ERPNext AiSensy Stape To Apply Please answer these two questions. 1. How would you attribute a WhatsApp conversion back to the Google keyword that originally generated the click? 2. Razorpay Magic Checkout often loses the gclid before the purchase event fires. How would you preserve attribution in this scenario? Please Also Share Links to similar tracking implementations you've completed Screenshots of: Meta Event Match Quality Events Manager Google Offline Conversion Diagnostics Brief explanation of your tracking architecture Working Style Work will be carried out inside our own accounts. Milestone-based payments. Final milestone released only after successful end-to-end testing. Documentation and walkthrough video are required at project completion.