Shopify Advertorial Landing Page Expert for Beauty & Skincare Brand

Job Overview We are a skincare and beauty brand looking for an experienced landing page specialist who understands conversion-focused advertorial funnels for Meta (Facebook & Instagram) advertising. Our goal is to create a high-converting educational landing page that warms up cold traffic before presenting our products. We are not looking for a basic Shopify designer. We are looking for someone who understands consumer psychology, direct-response marketing, advertorials, and conversion rate optimization. Our target audience is women aged 35-65 who are concerned about: -Fine lines and wrinkles -Loss of firmness and elasticity -Facial puffiness -Dull-looking skin -Early signs of aging -Maintaining a youthful appearance About Our Brand GlowXtra is a beauty and skincare brand offering: -24K Gold Serum -Microcurrent Facial Roller -LED Light Therapy Beauty Devices -Pretty in Pink Serum with 30% of Vitamin C We currently drive traffic through Meta ads and want to improve our conversion rate by implementing an educational advertorial funnel. Project Scope 1. We are looking for someone who can build a complete advertorial landing page that follows a proven customer journey: 2. Meta Ad → Educational Advertorial → Product Page → Checkout 3. The page should educate, build trust, overcome objections, and guide visitors naturally toward making a purchase. Requirements The advertorial should include: Strong Hook Attention-grabbing headline and opening section that immediately addresses the customer's skincare concerns. Educational Content -Explain the root causes of aging skin -Present useful beauty insights -Create curiosity and engagement -Build credibility without being overly salesy Problem-Solution Framework -Identify common skincare frustrations -Introduce a compelling solution -Position our products naturally within the story Trust Building -Testimonials -Social proof -Product benefits -Before-and-after sections (where appropriate) Conversion Elements -Multiple call-to-action buttons -Mobile-first design -Fast loading speed -Shopify integration -Clear visual hierarchy -High-converting layout structure Preferred Skills Please apply only if you have experience with: -Shopify landing pages -Beauty and skincare brands -Advertorial funnels -Direct-response copywriting -Meta Ads conversion funnels -Conversion Rate Optimization (CRO) -PageFly, GemPages, Replo, or Shopify Builder What We Need From You Please include: 1. Examples of beauty or skincare landing pages you have built. 2. Examples of advertorial pages you have created. 3. Links to live pages if available. 4. Your recommended platform for this project. 5. Estimated timeline. 6. Estimated project cost.