Shopify CRO Designer/Developer Needed to Improve Ecommerce Conversion Rate

We are looking for an experienced Shopify CRO specialist, UX designer, and Shopify developer to improve the conversion rate of an ecommerce store in the anime, kawaii, cosplay, apparel, accessories, plush, and collectibles niche. The goal is not just to make the site look prettier. We need someone who can improve the full shopping experience so the store feels more premium, trustworthy, easy to shop, and optimized for sales. We are open to design, layout, copy, app, funnel, and offer recommendations as long as they fit the brand style: cute, fun, anime-inspired, customer-friendly, and trustworthy. The site should not feel cheap, generic, scammy, cluttered, or overly dropshippy. What We Need We need someone to review and improve the main conversion areas of the Shopify store, including: Homepage Product page template Collection page template Mobile navigation Header/menu structure Cart drawer/cart page Trust blocks Shipping and return messaging Product page layout Review/social proof placement Sticky add-to-cart Free shipping progress bar Cart upsells/cross-sells Product discovery and category structure Mobile shopping experience Site speed/performance issues Brand consistency and copywriting Main Goals The main goals are to: Increase conversion rate Increase add-to-cart rate Improve mobile shopping experience Make the store feel more trustworthy Reduce abandoned carts Improve product page clarity Improve homepage flow Improve collection page browsing Make the store feel more premium and branded Reduce anything that feels generic, cheap, or dropshippy Scope of Work We are looking for help with both strategy and implementation. The ideal freelancer can: Review the current Shopify store from a CRO perspective Identify the biggest issues hurting conversions Recommend the highest-impact changes Redesign the key templates/pages Implement the approved changes in Shopify Improve mobile UX Improve product page trust and clarity Improve cart and checkout flow where possible Suggest useful Shopify apps only when needed Avoid overloading the store with unnecessary apps Priority Areas The most important areas to fix are: Homepage We need a stronger homepage structure with a clear hero section, better headline, stronger CTA, category flow, trust/social proof, featured collections, and a more premium branded feel. Product Pages Product pages need stronger trust signals, clearer shipping/return messaging, better review placement, cleaner size chart placement, better product description structure, sticky add-to-cart, urgency where appropriate, and better upsells/cross-sells. Collection Pages Collection pages should be easier to browse, filter, and shop. Product cards should feel clean and consistent. Filtering should not overwhelm customers. Mobile Experience Most traffic is mobile, so the mobile version needs to be clean, fast, easy to navigate, and conversion-focused. Sticky add-to-cart, better menu structure, cleaner product pages, and improved cart experience are important. Cart The cart should encourage checkout with free shipping progress, trust messaging, clear item details, and relevant upsells without feeling spammy. Deliverables Please include the following in your proposal: CRO review of current site Recommended changes ranked by impact Homepage redesign/improvement Product page template improvement Collection page template improvement Mobile navigation improvement Cart/cart drawer improvement Trust block and social proof improvements Shipping/returns messaging improvements Shopify app recommendations if needed Implementation of approved changes Testing on desktop and mobile before launch What We Are Looking For The ideal freelancer has experience with: Shopify CRO Ecommerce UX/UI design Shopify theme customization Mobile-first ecommerce design Product page optimization Cart optimization Conversion-focused copywriting Fashion, anime, kawaii, cosplay, apparel, collectibles, or lifestyle brands Improving trust for cold traffic Reducing abandoned carts Shopify app setup without slowing down the store Bonus if you can show before/after examples of Shopify stores you improved. Important Notes Please do not send a generic audit template. We are not looking for someone to simply tell us “improve the homepage” or “add reviews.” We need specific recommendations and implementation. We also do not want someone who will install a large number of apps without explaining why they are needed. Any major design or policy-related changes must be approved before going live. Proposal Questions Please answer these when applying: Have you done CRO work for Shopify stores before? Can you both recommend and implement changes? Do you have examples of Shopify stores you improved? What would you review first on an ecommerce site like this? How do you approach mobile-first CRO? What Shopify apps do you commonly recommend for reviews, upsells, sticky add-to-cart, and cart optimization? How do you make a store feel more trustworthy without making it look corporate or boring? What would your fixed-price quote include? What is your estimated timeline? Will you provide before/after screenshots or a change summary? Budget Success means the store feels cleaner, more trustworthy, easier to shop, more premium, and more conversion-focused. The final result should help increase add-to-cart rate, improve mobile usability, reduce customer hesitation, and improve checkout completion.