Shopify CRO Expert for E-commerce Audit

We are a U.S.-based direct-to-consumer skincare brand selling premium facial care products through Shopify. Our store is receiving consistent traffic from Meta Ads, Google Ads and organic search, but our conversion rate is currently around 1.3%. We are also seeing a high number of product-page visits with relatively low Add to Cart activity and significant drop-off between the cart and checkout. We are looking for an experienced Conversion Rate Optimization specialist to conduct a detailed CRO audit of our Shopify store and provide a prioritized, actionable growth roadmap. Current Situation • Approximately 45,000 monthly website visitors • Current conversion rate: 1.3% • Average Order Value: approximately $68 • Most traffic comes from paid social and Google Ads • Mobile accounts for more than 75% of store traffic • High product-page exits • Low Add to Cart rate on our best-selling products • High cart and checkout abandonment • Existing traffic is growing, but revenue is not increasing at the same rate Scope of Work We need a complete review of the customer journey, including: • Homepage and navigation • Collection pages • Best-selling product pages • Mobile shopping experience • Cart drawer and checkout journey • Offers, bundles and promotions • Product messaging and value proposition • Trust signals, reviews and guarantees • Shipping and returns communication • Page speed and usability • Add to Cart and checkout friction • Upsell and cross-sell opportunities The audit should also review available data from: • Shopify Analytics • Google Analytics 4 • Microsoft Clarity • Heatmaps and session recordings • Traffic and device performance • Funnel and checkout reports Deliverables • Detailed Shopify CRO audit • Annotated screenshots showing conversion issues • Prioritized list of quick wins and high-impact improvements • Product-page optimization recommendations • Cart and checkout optimization recommendations • Mobile UX findings • Conversion copy and CTA recommendations • Offer and AOV improvement opportunities • Competitor benchmarking • A/B testing hypotheses • Impact-versus-effort prioritisation matrix • 60–90-day CRO testing roadmap We are looking for practical recommendations that our design and development team can implement—not a general checklist. Ideal Freelancer You should have proven experience with: • Shopify Conversion Rate Optimization • E-commerce CRO audits • Product page optimization • Landing page optimization • Mobile UX and usability analysis • Heatmap and session-recording analysis • Conversion funnel analysis • Cart and checkout optimization • A/B testing strategy • Average Order Value optimization • Google Analytics 4 • Microsoft Clarity Experience with U.S. DTC brands in skincare, beauty, wellness or consumer products would be valuable. When applying, please include: A brief explanation of how you approach a Shopify CRO audit Examples of e-commerce CRO projects you have completed Measurable results from previous projects The tools you use for customer-behavior and funnel analysis Your estimated timeline and fixed-price quote Please begin your proposal with the words “Shopify CRO Audit” so we know you have reviewed the complete job description.