Shopify CRO & Landing Page Optimization Specialist (E-commerce)

Geotoys is an educational toy company that designs geography puzzles and games for kids and families. We sell primarily through Shopify, Amazon, and specialty retailers, and we're investing in growing our direct-to-consumer business. We're looking for an experienced Conversion Rate Optimization (CRO) specialist to help improve our Shopify website and landing pages so that more visitors become customers. This is not just a one-time audit. We're looking for someone who can partner with us over 2–4 months to identify opportunities, implement improvements, measure results, and continually refine the customer experience. What You'll Do Phase 1: Comprehensive Website Audit Conduct a detailed review of our Shopify store, including: Homepage Product pages Collection pages Cart and checkout experience Navigation Mobile experience Site speed (high-level review) Trust signals Messaging and value proposition Calls-to-action Purchase friction Landing page experience Provide a prioritized list of recommendations based on expected business impact. Phase 2: Landing Page Strategy Help us create and improve landing pages for paid advertising. This includes: Homepage vs landing page recommendations Landing page wireframes Messaging hierarchy Copy recommendations Product placement Social proof strategy CTA optimization We expect to build pages in Shopify/Replo and would like your guidance throughout the process. Phase 3: Ongoing Optimization Work with us over several months to: Review analytics Monitor conversion metrics Recommend improvements Prioritize experiments Evaluate results Continue refining pages We're looking for continuous improvement rather than dozens of A/B tests. What Success Looks Like You'll help us: Increase overall Shopify conversion rate Improve paid advertising landing page performance Increase average order value where appropriate Reduce friction throughout the buying process Improve messaging consistency between ads and landing pages Ideal Experience We're looking for someone with experience optimizing Shopify stores for consumer products. Ideal qualifications include: Extensive Shopify CRO experience Experience with Replo (preferred) Experience improving Meta and Google Ads landing pages Strong UX and copywriting skills Understanding of customer psychology Ability to prioritize improvements by expected ROI Comfortable using GA4, Shopify Analytics, Microsoft Clarity, Hotjar, or similar tools Experience with educational products, toys, games, gifts, or family brands is a plus We're not looking for someone who simply runs endless A/B tests. We're looking for someone who can think strategically about: Customer psychology Website messaging User experience Landing page structure Purchase friction Conversion optimization We're especially interested in someone who can identify the 20% of improvements that will generate 80% of the impact. Budget Please include: Your hourly rate Estimated hours for: Initial audit First month Ongoing monthly support In your response, we'd also like to see: 2–3 Shopify stores you've improved Please describe one ecommerce project where you improved the entire customer journey from ad click to purchase—not just the website itself. Include what changes you made, why you prioritized them, and the results (conversion rate improvements, revenue lifts, etc.). Examples of landing pages you've helped optimize A brief description of your CRO process Which analytics tools you typically use