Shopify CRO Website Redesign for Premium Wellness Brand

Project Overview I am looking for an experienced Shopify designer and CRO specialist to redesign my product page and website for a premium cold therapy wellness brand. The goal is not just to make the website look beautiful. The primary objective is to improve trust, increase conversion rate, and create a premium brand experience that justifies a higher selling price. The website already receives traffic from Meta ads with strong creatives and click-through rates, but visitors are not converting at the desired rate. I am looking for someone who understands consumer psychology, UX, branding, and conversion optimization. Scope of Work Complete redesign of the product page Improve homepage storytelling and layout Build a premium brand identity Improve mobile experience Increase trust throughout the customer journey Optimize information hierarchy Improve product presentation Create a clean and modern user experience Improve perceived value Increase conversion rate through CRO best practices What I Need The website should feel like an established premium wellness brand rather than a typical dropshipping store. Key improvements should include: Strong first impression within the first three seconds Better storytelling Authentic social proof placement Better use of customer reviews and user-generated content Premium typography and spacing Professional iconography Better visual hierarchy Trust-building elements throughout the page Better purchase flow Better section order and layout I do not want unnecessary animations or flashy effects that slow down the website. Performance and user experience should remain excellent. Requirements You must have experience with: Shopify Conversion Rate Optimization (CRO) UX/UI Design Direct Response Ecommerce Premium DTC Brands Mobile-first design Experience redesigning wellness, beauty, healthcare, or lifestyle brands is a plus. Deliverables Redesigned homepage Redesigned product page Mobile optimization Trust-focused layout improvements Improved visual hierarchy Optimized CTA placement CRO recommendations implemented Fully functional Shopify implementation Please Include in Your Proposal Three Shopify stores you personally redesigned. What conversion improvements were achieved, if measurable. What you would immediately improve on my current website. Why customers might hesitate to purchase from my store. Your process for improving trust and increasing conversions. Timeline for completion. Fixed project price. Important I am not looking for someone who simply changes colors or rearranges sections. I am looking for someone who understands why customers buy, what builds trust, and how to create a premium ecommerce experience that converts visitors into customers. If you are passionate about CRO and building brands that people trust, I would love to work with you.