Shopify E-Commerce Specialist & Social Media Manager (5–10 hrs/week)

We are refining and optimizing our e-commerce store, Laviss.fi, a premium supplier of high-shine rhinestones, tools, and costume supplies tailored to burlesque performers, dancers, and DIY craft artists. We are looking for a hands-on, creative, and detail-oriented freelancer for 5–10 hours per week to optimize our Shopify backend (SEO & marketing readiness) and manage our short-form video/social media presence. We are NOT looking for a high-level marketing agency. We need an execution-focused specialist who understands visual e-commerce, UX optimization, and short-form video editing. Key Responsibilities 1. Shopify & On-Page Marketing Audit (2–3 hrs/week) Audit Shopify setup for missing e-commerce optimizations (on-page SEO, alt text, meta descriptions, site speed, and structured data). Review UX/UI flow, collection organization, and mobile responsiveness. Ensure store technical setup is fully conversion-ready (proper app integrations, email capture, abandoned cart setup check). 2. Social Media & Content Creation (3–7 hrs/week) Video Editing: Edit raw video clips of sparkling products and finished costumes into high-converting Instagram Reels and TikToks (using CapCut, Canva, or similar). Posting Schedule: Plan, organize, and maintain a consistent weekly posting calendar. Visual Assets: Create polished Canva graphics and promotional templates aligned with our sleek, high-shine aesthetic. Brand Aesthetic & Vibe Industry: Burlesque, stage costumes, competition wear, luxury rhinestones. Aesthetic: High-shine, glamorous, precise, vibrant, and professional. How to Apply & Interview Requirement Please include the following in your proposal: Links to Shopify stores you have optimized or managed. Examples of Instagram Reels or TikToks you have edited/produced. Your hourly rate and current weekly availability. Interview Screening Task: Please spend 10 minutes reviewing the Laviss website (link provided upon initial response). Candidates selected for an interview will be asked to share 2–3 immediate, high-impact improvements they identified regarding Shopify SEO, UX/UI, or conversion setup.