Shopify Conversion Optimization Expert

THE GLOW BEAUTY SHOP Shopify CRO + Growth Expert Mission: Increase Sales! The Glow Beauty Shop is a curated Korean beauty destination on Shopify for the USA market, featuring high-demand K-beauty skincare brands. www.theglowbeautyshop.com We currently receive 1,000 visitors/month, but conversion rate is under 1%. We will be restocking inventory of 30 more skus in the next 30 to 60 days and need this role filled. Role We are seeking a Shopify CRO + Growth Specialist responsible for increasing ecommerce sales through CRO, funnel optimization, and lifecycle revenue growth. Every action must lead to: - Higher conversion rates - Higher average order value (AOV) - Higher revenue per visitor (RPV) Success Metrics - Current CVR: 1% - Target CVR: 4–5% - Target AOV: $65–$80 - Target Cart Abandonment: you tell us! - Target Repeat Purchase Rate: you tell us! Goals 1. Product Page CRO - Optimize PDPs for CVR and add-to-cart - Improve CTAs, layout, messaging, visuals, urgency - Rewrite copy for benefits and emotional triggers 2. Funnel Optimization - Optimize product → cart → checkout → purchase - Identify and fix drop-offs - Reduce friction across checkout flow 3. Trust Signals - Implement reviews, ratings, testimonials, guarantees - Place trust at key conversion points 4. Analytics (GA4 + Shopify + Heatmaps) - Analyze drop-offs, scroll depth, clicks - Convert insights into revenue actions - Track CVR, AOV, RPV, revenue 5. AOV Optimization - Build bundles and routine-based offers - Add upsells and cross-sells 6. Mobile CRO - Optimize mobile PDP and checkout - Improve speed under 3 seconds 7. A/B Testing - Run 5+ tests per month - Only scale tests that increase revenue 8. Lifecycle Revenue - Post-purchase flows (Klaviyo) - Replenishment + win-back systems 9. Reporting - CVR, AOV, RPV, revenue, abandonment - No vanity metrics Provide a deep sales audit (conversion and life cycle revenue) - Identify PDP leaks - Fix cart abandonment issues - Improve mobile conversion - Build lifecycle revenue systems 30-Day Plan Days 1–7: Audit + funnel analysis Days 7–14: CRO fixes + quick wins Days 15–22: A/B testing Days 23–30: lifecycle revenue build Required Experience - +2% CVR lift - +25% AOV increase - -15% abandonment reduction - Beauty/DTC experience preferred How to Apply 1. Send us your 3 best conversion wins with before/after metrics. Each example should include: Brand/store (USA-focused, ideally beauty/DTC or similar) Before metrics: conversion rate (%), plus revenue ($), add-to-cart, or checkout completion rate — with timeframe (e.g., 30/90 days) What you changed: be specific (e.g., "rewrote CTA copy," "added reviews section," "redesigned PDP") and note what was tested vs. changed After results: conversion rate lift (%), revenue increase ($), or measurable uplift in AOV/checkout completion 2. What are the three most important metrics you track every week to measure CRO progress? 3. Which Shopify and GA4 reports do you use to find where customers are dropping off before they buy? 4. What is the first element you test on a product page to increase the add-to-cart rate? 5. How do you conduct A/B testing on shopify? 6. Our store gets 1,000 visitors per month and converts under 1%. What do you do in your first 30 days? 7. Send us a Loom CRO teardown video of one of our pages Provide us a quote with: 1. Number of hours per week 2. Hourly charge 3. Number of weeks