Shopify Conversion Rate Optimization Expert for High-Ticket E-commerce Store

Shopify CRO & E-commerce Optimization Specialist We are looking for an experienced Shopify Conversion Rate Optimization (CRO) specialist to help improve our e-commerce store's performance and increase sales. Our store operates in the premium tactical, hunting, and long-range shooting market, selling high-value products where trust, user experience, and product presentation are critical. What we need help with * Conduct a full CRO audit of our Shopify store * Identify friction points that may reduce conversions * Improve product pages, category pages, and overall user experience * Recommend improvements to product presentation, trust signals, and customer journey * Analyze user behavior using analytics tools * Provide actionable recommendations prioritized by expected impact * Assist with A/B testing where appropriate * Optimize mobile shopping experience Required Skills * Proven experience with Shopify CRO and e-commerce optimization * Strong understanding of Google Analytics 4, Microsoft Clarity, and user behavior analysis * Experience with A/B testing and conversion-focused UX design * Knowledge of SEO best practices * Familiarity with Shopify themes, HTML, CSS, and basic front-end optimization * Ability to identify quick wins as well as long-term opportunities * Strong written and spoken English communication skills Nice to Have * Experience with premium products or high-ticket e-commerce * Experience in hunting, tactical, outdoor, or enthusiast markets * Knowledge of product page optimization and trust-building strategies * Experience improving conversion rates without relying heavily on paid advertising To Apply Please include: 1. Examples of Shopify stores you have helped improve 2. Specific CRO results you achieved (conversion rate increases, revenue growth, etc.) 3. Your proposed approach for auditing and optimizing our store 4. Your hourly rate or fixed-price proposal We are looking for practical, data-driven recommendations and someone who can explain clearly what should be improved and why. Please start your proposal with the words "Shopify CRO Audit" so we know you have read the full job description.