Shopify Conversion Tracking Cleanup. Remove Duplicate Meta Pixel, Fix CAPI Dedup, GA4 & Theme HTML
Worldwide
We need a focused tracking cleanup on Shopify store. We've already located most of the issues in the code — exact locations below. Please fix all of these in one pass and verify before closing. The goal is a single, clean source for each tracking platform. CONTEXT: There are two Meta pixels firing. 569589532263105 is our correct pixel (native Shopify Facebook & Instagram channel + Conversions API) and must be preserved. 582083487301952 is a rogue hardcoded pixel that must be removed. 1. REMOVE THE ROGUE META PIXEL (582) — location confirmed. 2. FIX THE PURCHASE DEDUPLICATION FAILURE — culprit is NOT in theme.liquid. Meta Pixel Helper shows the Purchase event for pixel 569 firing via "Setup method: Manual," with an event_id that does not match the native Conversions API Purchase event — so purchases are not deduplicated (Events Manager: dedup "not meeting best practices"; browser vs server counts don't reconcile). This manual Purchase is NOT in theme.liquid. Please check Settings → Customer events (custom pixels) and the GTM container GTM-5XRCSB3, find the manual 569 Purchase, and remove it. The native Shopify Facebook & Instagram channel should be the SINGLE source for pixel 569 — firing both browser and CAPI events that share a common event_id (the Shopify order ID) and pass the dynamic order total as value. 3. CONSOLIDATE GA4 TO KILL THE DUPLICATE "Purchase2" EVENT. GA4 (G-S23CSXWE1M) is hardcoded via gtag in theme.liquid AND is likely also configured inside GTM-5XRCSB3 (and possibly Shopify's native GA integration). Multiple GA4 sources are producing a duplicate purchase event ("Purchase2") with inflated revenue in GA4. Please consolidate GA4 to a single source so only one correct purchase event is recorded. 4. FIX BROKEN THEME HTML. The theme editor reports "Broken HTML detected in your theme's code." In theme.liquid there is a malformed token.. Please correct it and resolve any other broken HTML so the warning clears. DO NOT TOUCH (preserve): - Pixel 569589532263105 and the native Shopify Facebook & Instagram channel / Conversions API connection. - The Google Ads tag AW-11104961616 (leave it; we'll review Google-side tracking separately). LOWER PRIORITY CLEANUP (only if quick): there are two facebook-domain-verification meta tags and two Microsoft/Bing tags hardcoded in theme.liquid; these can be rationalized but are not urgent. VERIFY BEFORE CLOSING: - Meta Pixel Helper on the live site: only ONE pixel (569) fires; the rogue 582 is gone. - Meta Test Events: Purchase shows as deduplicated with a correct, varying value. - Meta Events Manager: deduplication status improves over the following 24–72h. - GA4: a single purchase event; no Purchase2. - Theme editor: the broken-HTML warning is cleared. - Checkout and order tracking still function end to end.
$300.00
Fixed-price- ExpertExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:20 to 50
- Last viewed by client:5 days ago
- Hires:1
- Interviewing:6
- Invites sent:7
- Unanswered invites:1
About the client
- United StatesNew Canaan12:00 PM
- $93 total spent2 hires, 1 active
- 3 hours
- Finance & AccountingSmall company (2-9 people)
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