Shopify Copywriter + Content Refresh (Faith-Based Fatherhood Brand) - Copy, Images & CTAs

Project Overview I run Built With Dad (builtwithdad.net), a Shopify store selling faith-based digital products that help fathers build stronger relationships with their kids. The site converts reasonably well, but I feel the current copy and imagery read as generic/AI-generated rather than authentic and I want someone to help fix that specifically. This is a focused content and conversion project, not a full site redesign or rebuild. The site structure, theme, and layout stay as-is. I am open to other ideas if the price allows. Scope of Work Copywriting refresh Rewrite homepage sections (hero, mission statement, FAQ) in a warmer, more personal, first-person voice - should sound like a real dad who built this brand, not templated marketing copy Rewrite product descriptions for our 4 products with clearer benefit-driven language Draft an "About the Founder" section/story Imagery Review current site images and flag which ones seem AI-generated or generic stock Source or recommend replacement images (real photography, authentic stock, or direction for photos I can take myself) that feel genuine rather than polished/synthetic Recommend updated product mockup images if current ones look templated Calls-to-action Review and rewrite CTA button copy and placement across homepage and product pages Suggest 2-3 CTA variants I can A/B test This is a one-time project (though I'm open to future work if it goes well) Ideal Candidate Strong DTC/e-commerce copywriting portfolio, ideally in lifestyle, faith-based, parenting, or personal development niches Eye for authentic vs. "stocky/AI" visual direction (you don't need to be a photographer, but you should be able to clearly identify what looks fake and suggest real alternatives) Comfortable working within an existing Shopify theme Deliverables Rewritten homepage copy (directly implementable in Shopify) Rewritten product descriptions (4 products) Founder story section Image audit + specific replacement recommendations or sourced images 2-3 CTA variants per key button location Timeline & Budget Timeline: Sooner the better Budget: Fixed price preferred please quote based on scope above Please share relevant portfolio examples, ideally e-commerce or faith/lifestyle brands To Apply Please include: A link to your best copywriting or brand-refresh sample (bonus if faith/parenting/lifestyle niche) One quick note on what specifically feels "AI-generated" or generic when you look at our current homepage (builtwithdad.net) this helps me see if we're aligned on the problem Your fixed-price quote for the scope above