Shopify Designer-Developer for Full Website Redesign (Bilingual EN/Arabic RTL)

Summary Bubble Bro is a UAE home-carbonation brand (sparkling-water / soda machines + CO₂ cylinder refills & swaps). We're hiring a Shopify designer–developer — or a tight design+build duo — to both design and implement a full redesign of bubble-bro.com on Shopify Advanced. This is a design-and-build engagement, not a hand-off to someone else. Project context Growth comes from two engines: cross-brand CO₂ refills/swaps (any machine, any brand — Aarke, Philips, SodaStream, Drinkmate) are our largest, most ownable opportunity, and our own machines are the acquisition front door. We're the #1 best-selling home-carbonation brand on Amazon in the region. A premium glass-bottle machine is launching soon as a flagship tier. Home carbonation is still a new category here, so the site needs to teach, not just sell. ~85% of traffic is mobile, but mobile converts far lower than desktop (5.34% vs 7.14%) and disengages about twice as fast — closing this gap is the top priority. No subscription / auto-ship UI in this build. What we need - A full IA rebuild across ~12 page types: Home; CO₂ Refills & Cylinders (the crown jewel — needs an interactive "find your cylinder" compatibility selector); Machines landing + slim PDPs; a new Learn / How-it-works hub; Accessories / Flavours; Business / B2B; Referral; Loyalty & Account; Store Finder (full rebuild); Help / FAQ; Content / SEO; plus utility & legal pages. - Mobile-first design. Arabic RTL is a first-class requirement built in from day one (not a Phase 2 retrofit) — every template in LTR + mirrored RTL, with the language switch persisting through checkout. - Video-led, service-forward design with social / UGC modules, WCAG 2.1 AA accessibility, and Core Web Vitals performance budgets. - A native Shopify build: Horizon theme + nested theme blocks, metaobjects (for the compatibility engine and store finder), native B2B (company profiles, catalogs, volume pricing), Markets + Translate & Adapt for Arabic, and Search & Discovery. - Fix known issues in week 1: the "Sold Out" bug on in-stock machine PDPs, JavaScript errors on commercial pages, the dead Flavours category, and duplicate collections / draft SKUs. - Figma designs on our existing design system / tokens, with full component states (hover, focus, loading, empty, error, sold-out), edge cases, and a clickable prototype for the two hero user journeys. Who we're looking for - Fluent in current Shopify: Horizon theme, theme blocks, metaobjects, native B2B, Markets / RTL. Real Arabic / RTL localization experience — not just translation, but full mirrored layout and flow. - Strong UI/UX and visual design (Figma) plus hands-on Shopify theme development. Bonus: experience with Shopify subscription or loyalty apps (we're evaluating this for later — not part of this build). - A portfolio of live Shopify builds, ideally bilingual (EN/Arabic) or RTL projects. Timeline & phasing - Target ~3–4 weeks for Phase 1 (highest-ROI "money pages": CO₂ Refills, Machines, Home), with Arabic / RTL structure in place from day one. Phase 2 follows: B2B, Referral, Loyalty, the full Learn hub, Store Finder rebuild, Gifting, FAQ schema, and Flavours. If you're an agency or contractor, we'll want: (1) measurement baselines captured before launch, (2) quick hygiene wins shipped in weeks 1–2, and (3) a locked 301 SEO-migration map so search rankings survive the rebuild. To apply Please include: your relevant Shopify portfolio (live sites), any Arabic / RTL project examples, and a short note on your design + development process for an engagement like this. In your first two lines, tell us one specific thing you'd change on bubble-bro.com and why — proposals that skip this will not be reviewed.