Shopify Designer & Theme Developer for CRO-Focused Store Redesign

qresentcards is a Shopify-based gifting brand that combines physical greeting cards with personal digital content. Customers choose a card, upload a video, voucher, voice message, a link or another file, and receive a printed greeting card with an individual QR code. The recipient scans the card and experiences the personal message behind it. Current store: qresentcards.com What I am looking for: I am looking for an experienced Shopify specialist who can both: 1. create a stronger, more premium customer experience 2. implement the approved redesign directly in Shopify This is not a Figma-only project. You may use Figma as part of your process, but the final result must be a fully implemented, responsive and functional Shopify store. All work must be completed in a separate theme before anything is published to the live store. Main objective: The current store does not communicate the product clearly or emotionally enough. The redesigned store should help visitors understand within a few seconds: • that qresentcards is a real physical greeting card • that customers can add personal digital content • that the recipient scans the QR code inside the card • that the result is a meaningful gifting moment rather than simply another digital message The website should not feel like a technical QR-code product. It should feel like a premium, personal and emotional gift that gives an important message more meaning than sending it through WhatsApp. Primary project focus; The main focus of the project will be: • homepage redesign • product page redesign • improvement of the existing upload and personalisation experience • mobile-first optimisation of the main customer journey These are the areas where the majority of the design and development effort should be invested. Supporting improvements; Supporting work may also include: • header and mobile navigation • cart or cart drawer • footer and FAQ structure • one reusable collection or occasion-page template • responsive desktop implementation • final testing of the main customer journey This is a focused redesign of the store’s main conversion journey, not a complete rebuild of every page or technical system. The upload, QR-code and ordering functionality already exists. The goal is to improve the customer-facing design and experience while preserving the existing functionality. Any deeper backend changes would be discussed separately with the existing developer. Design direction; The new store should feel: • premium • emotional • modern • calm • trustworthy • clear • personal • easy to use on mobile It should not feel like: • a dropshipping store • an unfinished Shopify template • a discount store • a technical software product • an aggressive or misleading sales page I am looking for someone with strong visual judgement who can develop a coherent design direction rather than simply following a rigid checklist. Existing CRO research, page-structure recommendations and copy suggestions are available and will be shared with the selected freelancer. These materials should be treated as useful guidance, not as instructions that must be followed blindly. I value someone who can challenge weak ideas, simplify unnecessary complexity and explain when a different solution would produce a better result. Important requirements: • The redesign must be implemented directly in Shopify. • The store must be designed mobile-first. • Existing upload, personalisation, cart and ordering functions must remain operational. • No work should be published directly to the live theme without approval. • Existing custom functionality must not be removed or replaced without discussion. • Theme code should remain clean and maintainable. • New sections should be manageable through the Shopify Theme Editor where reasonably possible. • The final result must be fully responsive and tested across the main customer journey. • You must be able to complete both the design and Shopify implementation yourself. Card designs and product imagery; Creating new greeting card designs is not part of this project. However, I appreciate honest feedback if certain existing mockups, images or product presentations reduce trust or prevent the store from feeling premium. Any larger redesign of the actual greeting cards would be handled separately. Deliverables; The final delivery should include: • the approved redesign fully implemented in Shopify • responsive desktop and mobile pages • improved homepage and product-page customer journeys • improved upload and personalisation experience • existing functionality preserved and tested • clean and maintainable theme code • reasonable refinements during the design process • one consolidated final revision round • final bug fixes and corrections • brief developer notes covering the most relevant theme changes • When Figma is used, the relevant design files should also be provided. • Design files alone are not considered a completed project. Budget: Fixed budget: $800 I understand that this is not the budget for a complete custom rebuild of an entire Shopify ecosystem. The project is therefore intentionally focused on the most important conversion areas: the homepage, product page, personalisation experience and mobile customer journey. I am not looking for the cheapest possible implementation. I am looking for the strongest realistic result within the available budget. A thoughtful freelancer who can prioritise intelligently, reuse existing foundations where appropriate and focus effort on the changes with the greatest impact will be a strong fit. Additional future work may be available if the collaboration is successful. Application questions; Please answer the following questions: 1. Please share two or three Shopify stores that you personally designed and implemented. Clearly explain which parts were completed by you. 2. After briefly reviewing qresentcards.com, what are the two biggest changes you would make to improve clarity, trust and conversion? 3. Have you previously worked with custom Shopify product functionality, file uploads, line-item properties or app integrations? Please describe the most relevant example. 4. How would you prioritise this project to achieve the strongest possible result within the fixed $800 budget, and what timeline would you propose? 5. Please confirm that you will personally handle both the design and Shopify implementation. Would any part of the project be outsourced to another person? Please be specific and honest. Generic or templated applications that do not address this project directly will not be considered.