Shopify Developer & Conversion Specialist

***Important – Please Read Before Applying*** To ensure a fair and efficient hiring process, please do not contact us outside of Upwork (phone, email, LinkedIn, website forms, or social media). All applications and communication will be reviewed and managed exclusively through the Upwork platform. Candidates who attempt to bypass this process may be disqualified from consideration. We appreciate your professionalism and look forward to reviewing your proposal. **Context for Screening Questions Below** Altricity sells through multiple channels including dealers, installers, fleets, and direct-to-consumer campaigns. Our primary website currently emphasizes dealer acquisition and partner support, while direct online purchases are being tested through targeted Meta campaign landing pages. We are looking for someone who can evaluate conversion performance within this multi-channel strategy rather than assuming a pure ecommerce business model. For example, “Find a Dealer” is an intentional CTA in our site design, while direct purchase CTAs may be used only on specific campaign-based landing pages. We are specifically looking for candidates who have solved this type of challenge before: a novel product, limited category awareness, warm/high-intent paid traffic, little or no add-to-cart activity, and behavioral data available through tools like Microsoft Clarity. We use and value AI tools as a company. However, canned or generic AI-generated answers will not be adequate here. Please answer thoughtfully and specifically based on your own experience and how you would approach this situation. **************************************************************************************** Primary Mission Own the implementation and continuous improvement of our Shopify storefront, with a focus on campaign landing pages, conversion optimization, and rapid deployment of marketing initiatives. This is not a graphic design role. It is an execution role. Responsibilities: Landing Pages Build new campaign-specific landing pages Clone and adapt existing pages for new markets or use cases Implement founder-provided copy, images, and video Optimize layouts for desktop and mobile Ensure fast page load and clean presentation Shopify Theme Management Modify existing theme sections Create reusable templates and blocks Maintain consistency across product pages Fix bugs and layout issues Support navigation updates as strategy evolves Conversion Rate Optimization Improve CTA placement Optimize page hierarchy Reduce friction in the buying process Recommend A/B tests Improve checkout flow where possible Marketing Support: Coordinate with Ads Manager on campaign launches Launch pages on short notice Duplicate campaigns for Automotive, Marine, Power Sports, Fleet, etc. Implement tracking pixels and UTM parameters Ensure campaign URLs and redirects work properly Content Integration Add new videos Add testimonials Update FAQs Create comparison tables Publish new products and collections Update pricing and promotional content Technical Maintenance Monitor broken links Ensure responsive behavior Troubleshoot app conflicts Maintain page performance Keep theme changes documented What Success Looks Like: New landing page live within 24-48 hours of request Campaign launches never delayed by website work Founder spends almost zero time editing Shopify Continuous improvements suggested proactively Website evolves weekly instead of quarterly Skills Required Strong Shopify theme experience Comfortable editing Liquid HTML/CSS proficiency Basic JavaScript knowledge Experience with conversion-focused landing pages Portfolio showing marketing pages, not just pretty stores Comfortable receiving rough sketches instead of pixel-perfect mockups You will not be expected to create marketing strategy or write copy. The founder will provide direction and messaging. Your role is to execute quickly, suggest improvements, and keep our Shopify storefront moving at startup speed. www dot altricity dot io