Shopify Growth Marketer for Veteran-Owned Apparel Brand (Meta Ads, TikTok, Influencer Marketing)

Shopify Growth Marketing Expert | Meta Ads | TikTok | DTC Apparel Brand About Us Yup Clothing Co. is a veteran-owned lifestyle apparel brand built around adventure, optimism, the outdoors, golf, lake life, and saying “Yup” to life’s best moments. We’re building more than a clothing company—we’re building a recognizable lifestyle brand. Website: https://yupclothingco.com We’re currently running on Shopify + Printify and have already started gaining organic traction, including recent organic exposure from Jon Gruden on Instagram and TikTok. We’re looking for someone who wants to grow with us for years, not just manage a few ad campaigns. ⸻ About the Role We’re looking for an experienced Shopify growth marketer to become our primary marketing partner. This is not a social media management role. We’re looking for someone who understands customer acquisition, paid advertising, conversion optimization, creative testing, and scaling direct-to-consumer brands. ⸻ Responsibilities You’ll be responsible for helping us grow revenue by: • Managing Facebook & Instagram (Meta) advertising • Launching and optimizing TikTok advertising • Building profitable customer acquisition campaigns • Testing audiences and creative • Improving Shopify conversion rates • Analyzing website data and customer behavior • Setting up retargeting campaigns • Developing creative testing strategies • Helping identify winning products • Making recommendations to improve our website • Assisting with influencer and creator campaigns • Helping build a long-term growth strategy ⸻ Experience Required Please only apply if you have experience with: ✅ Shopify ✅ Meta Ads Manager ✅ TikTok Ads ✅ Direct-to-Consumer (DTC) brands ✅ Apparel or lifestyle brands ✅ Creative testing ✅ Performance marketing Bonus experience: • Printify • Print-on-Demand • Klaviyo • Influencer marketing • Google Analytics • Google Ads ⸻ What Success Looks Like Within the first 90 days we’d like to: • Launch profitable Meta campaigns • Build a repeatable customer acquisition strategy • Increase website conversion rate • Improve Return on Ad Spend (ROAS) • Build an influencer strategy • Create weekly reporting dashboards ⸻ Budget • $35–60/hour • 5–10 hours per week initially • Long-term opportunity As the business grows, so will the role and compensation. ⸻ Who We’re Looking For We want someone who: • Thinks like a business owner • Loves building consumer brands • Makes recommendations instead of waiting for instructions • Understands both branding and performance marketing • Is proactive and communicates well • Wants a long-term partnership ⸻ To Apply, Please Answer ALL of the Following 1. Tell us about yourself. 2. Describe three Shopify brands you’ve personally helped grow. 3. Have you worked with apparel or lifestyle brands? If so, which ones? 4. What monthly advertising budgets have you personally managed? 5. What KPIs do you monitor every week? 6. If we gave you a $2,000 monthly advertising budget, how would you allocate it? 7. Visit https://yupclothingco.com and give us a short audit: * What do you like? * What would you change immediately? * What opportunities do you see? * What concerns do you have? 8. Please share case studies, screenshots, or examples of previous results. 9. What’s your favorite consumer or apparel brand and why? 10. Start your proposal with the words: YUP GROWTH so we know you’ve read the posting. ⸻ Why Work With Us? We’re looking for someone who wants to build something meaningful. This isn’t a one-time project—we’re looking for a long-term growth partner who wants to help build a nationally recognized lifestyle brand from the ground up. If you enjoy working with founders, testing ideas, making data-driven decisions, and helping grow consumer brands, we’d love to hear from you.