Shopify Growth Specialist | Pinterest, Instagram & Email

Join our luxury fashion brand as a Shopify Social Media & Brand Growth Specialist. You'll manage social media campaigns, analyze performance, and develop strategies to enhance brand presence. Collaborate with influencers and content creators to drive engagement and sales. This role requires creativity, strategic thinking, and a passion for luxury fashion. Responsibilities Pinterest * Develop and execute a Pinterest marketing strategy. * Create and optimize Pinterest boards. * Create Product Pins and Rich Pins. * Pinterest SEO. * Increase website traffic from Pinterest. * Monitor and improve Pinterest performance. Instagram * Develop an Instagram content strategy. * Plan and manage Reels, Stories, and posts. * Increase organic engagement. * Grow followers organically. * Strengthen ARVÉRO’s luxury brand image. Facebook * Manage our Facebook page. * Create engaging organic content. * Optimize Meta Business Suite. * Optimize Facebook Shop. * Build and engage our community. Influencer Marketing * Identify luxury fashion and handbag influencers. * Contact and manage influencer collaborations. * Track campaign performance. Email Marketing * Create email marketing campaigns. * Welcome email flows. * Abandoned cart campaigns. * Product launch campaigns. * Customer engagement campaigns. Content Marketing * Develop content ideas. * Plan blog topics. * Write engaging social media captions. * Create luxury-focused marketing content. Requirements * Strong Shopify e-commerce experience. * Experience growing online consumer brands. * Pinterest marketing experience. * Instagram marketing experience. * Facebook marketing experience. * Influencer marketing experience. * Email marketing experience (Klaviyo or Shopify Email preferred). * Excellent English communication skills. * Strong understanding of luxury branding. * Ability to work independently and recommend new ideas. Experience working with premium fashion, handbags, jewelry, cosmetics, or other luxury consumer brands is highly preferred. About ARVÉRO ARVÉRO is a premium handbag brand offering handbags handcrafted in Italy using genuine Italian leather. We are building an international luxury brand focused on both B2C e-commerce and B2B wholesale expansion. Our objective is to increase qualified website traffic, strengthen our brand, improve customer engagement, and generate more online sales. Communication All communication regarding this project must take place exclusively through Upwork. Please do not contact me outside Upwork unless I specifically request it in the future. I personally manage this project and review all work. Regular progress updates and professional communication through Upwork are important. Please do not make any significant changes to the website, marketing strategy, or social media direction without my prior approval. I prefer to review and approve important recommendations before implementation. To Apply Please include: * Examples of Shopify brands you have helped grow. * Pinterest accounts you have managed. * Instagram accounts you have managed. * Examples of measurable results (traffic, engagement, followers, conversions, or sales). * Any experience working with luxury or premium brands. Please also explain: 1. Why you believe you are a good fit for ARVÉRO. 2. How you would increase B2C sales for a premium Italian handbag brand. 3. Which marketing channel (Pinterest, Instagram, Facebook, Email Marketing, or Influencer Marketing) you consider your strongest and why.