Shopify Prestige Design for UX

Project overview We're a clean-living / skincare e-commerce brand (Free Living Co — a non-toxic marketplace plus our own "Live Free" skincare line). Our store currently runs on a headless front end (Plasmic + Next.js) connected to Shopify, and we're moving back to native Shopify. We want a fast, low-maintenance, conversion-focused storefront built on the Prestige theme (Shopify Online Store 2.0), customized to our brand. Our products, orders, customers, and domain already live in Shopify, so this is a front-end migration, not a full re-platform — we're replacing the headless presentation layer with a customized Prestige theme. Scope of work Further customize the Prestige theme to match our brand (logo, colors, typography, layout). Migrate the storefront off the current headless (Plasmic/Next.js) setup to the native Shopify theme, with no disruption to the existing Shopify backend. Build two key pages: the homepage (non-toxic marketplace + founder story) and a custom "Live Free Skincare" landing page (we'll provide wireframes and copy). Set up product and collection templates; configure a reviews app and bundle/discount pricing. Migrate our blog/Journal and create a complete 301 redirect map from all existing URLs to protect organic search traffic. Re-connect tracking and integrations: GA4, Meta Pixel, TikTok Pixel, Klaviyo (email/SMS), and the Google/Shopify product feed for Merchant Center. Implement specific conversion features we'll provide (single hero CTA, founder-story sections, reviews hidden until seeded, corrected bundle pricing with strikethrough savings, sticky mobile add-to-cart, incentivized email capture). QA on mobile and desktop, hit a strong PageSpeed/Core Web Vitals baseline, and coordinate a clean go-live cutover. Working model Hybrid: you handle the technical build, theme customization, and migration; we handle content entry, product copy, and image uploads. We'll provide wireframes, a conversion brief, and brand assets up front. Must-haves Proven experience customizing Prestige (please link 2+ live Prestige builds). Experience migrating from a headless/custom front end to native Shopify. Strong Shopify Liquid, Online Store 2.0, performance optimization, and SEO redirect skills. Portfolio of real branded stores (beauty/skincare a plus), not template demos. Suggested skills: Shopify, Shopify Liquid, Prestige theme, Online Store 2.0, Theme customization, Site migration, SEO / 301 redirects, Klaviyo, Web performance optimization.