Shopify SEO, Google Shopping & Meta Ads Specialist Needed for UK Perfume Brand

We run a UK Shopify perfume brand called Fragrance Locker. We need an expert in fragrance, beauty or ecommerce marketing who can help us grow sales through SEO, Google Ads, Google Shopping, YouTube Ads, Meta Ads, and influencer/UGC content. The goal is to grow UK traffic, target buyer keywords, improve our Google rankings, and build paid ad campaigns that bring sales. This is a long-term 6+ month role and could lead to a full-time position for the right person. We will start with a paid audit and a 30-day trial first. Website: https://fragrancelocker.co.uk We sell inspired perfumes, perfume dupes, aftershave dupes, perfume bundles, and affordable eau de parfum in the UK. We need someone who understands how fragrance customers search online. You should know keyword angles such as: - perfume dupes UK - aftershave dupes UK - inspired perfumes UK - designer perfume alternatives - cheap perfumes UK - affordable perfumes UK - long lasting perfumes UK - perfumes that smell expensive - best perfume dupes for men - best perfume dupes for women - eau de parfum UK - 3 for £60 perfume bundles Main work needed: 1. Fragrance SEO keyword research - Research UK perfume buyer keywords - Find keywords that can bring sales, not just traffic - Research competitors in the perfume dupe / inspired fragrance market - Build a keyword map for products, collections, landing pages and blog pages - Help us target Google first-page rankings over time with proper SEO work 2. Shopify SEO - Audit our Shopify store - Fix technical SEO issues - Check Google Search Console - Check sitemap and indexing - Improve title tags, meta descriptions, headings and internal links - Improve product pages, collection pages and SEO landing pages - Build a UK-focused SEO plan 3. SEO landing pages and content - Recommend new SEO pages - Improve our existing SEO pages - Help create page content that targets buyer keywords - Build internal links between collections, products and SEO pages - Avoid copied content and low-quality AI pages 4. Google Ads - Set up or improve Google Search Ads - Set up or improve Google Shopping - Set up or improve Performance Max - Create campaigns for buyer keywords - Add negative keywords - Track sales, CPA, ROAS and conversion value - Help us show in the right sponsored placements on Google 5. YouTube Ads - Create a YouTube ads plan - Help us use influencer/UGC videos as ads - Test hooks, offers and video angles - Build retargeting campaigns for people who visited the website 6. Meta Ads - Set up or improve Facebook and Instagram ads - Check Meta Pixel and Conversion API - Build cold audience campaigns - Build retargeting campaigns - Test perfume ad creatives, hooks and offers - Track CPA, ROAS and sales 7. Influencer and UGC content - Help find UK perfume, beauty, lifestyle and TikTok creators - Help contact influencers - Help create a gifted collaboration plan - Get video content that we can use for ads - Suggest hooks and scripts for creators - Help organise content for Meta Ads, TikTok-style ads and YouTube Shorts ads 8. Weekly reporting - Show what work was completed - Show keyword progress - Show ad spend, sales, CPA and ROAS - Show best-performing ads and keywords - Give clear next steps every week Important: We do not want spam backlinks, fake traffic, copied content, black-hat SEO, or anyone promising guaranteed first-page rankings. We want someone who understands perfume customers, ecommerce sales, Shopify SEO, paid ads and content that converts. Please apply only if you have real experience with ecommerce SEO, Google Ads, Meta Ads, influencer content or beauty/fragrance marketing. In your reply, please include: 1. Fragrance, beauty or ecommerce brands you have worked with 2. Shopify SEO examples 3. Google Ads / Shopping results 4. Meta Ads results 5. YouTube Ads experience, if any 6. Influencer or UGC content experience 7. Your first 30-day plan for Fragrance Locker 8. What access you need 9. Your hourly rate 10. How many hours per week you recommend