Shopify SEO Specialist for Ongoing E-commerce SEO, Technical Fixes, Content Optimization & Local SEO

We are looking for an experienced, hands-on SEO specialist to manage and improve the organic performance of our Shopify e-commerce website, MyManCaveStore.com. We sell licensed sports merchandise, home décor, personalized gifts, metal signs, neon signs, drinkware, automotive accessories, and many other products through our website and multiple retail locations. We have previously worked with an SEO agency and already have existing SEO reports, recommendations, Google Search Console data, and historical performance information available. We are now looking for an independent SEO professional who can review the current situation, identify the most important opportunities, and actively implement improvements instead of only providing automated reports or general recommendations. This is intended to become an ongoing monthly position for the right person. Main Responsibilities Perform a complete initial SEO audit of our Shopify website Review our previous agency work and existing SEO reports Analyze Google Search Console and Google Analytics 4 data Identify and fix technical SEO issues Review crawlability, indexing, sitemap, canonical tags, redirects, duplicate pages, and broken links Review historical HTTP, HTTPS, WWW, and non-WWW URL variations Improve website structure and internal linking Optimize product, collection, category, location, and informational pages Write and improve SEO titles and meta descriptions Identify pages with high impressions but low click-through rates Improve pages that are already gaining organic visibility Conduct keyword research for products, categories, and customer search intent Optimize new product and collection pages Review and improve image alt text Identify thin, duplicate, or underperforming content Recommend and implement E-E-A-T improvements Add or improve FAQ content and structured data where appropriate Review schema markup and structured data Monitor page speed and Core Web Vitals Identify realistic backlink and linkable asset opportunities Avoid low-quality, automated, or spammy backlink strategies Monitor keyword rankings, organic traffic, conversions, orders, and revenue Separate branded and non-branded organic performance in reporting Track organic add-to-cart activity, conversion rate, orders, and sales Assist with Google Business Profile optimization for multiple retail locations Create or optimize approximately two Google Business Profile posts per month Provide a clear monthly report showing completed work, updated pages, results, priorities, and next steps Our Expectations We are not looking for someone who only runs automated SEO software and sends reports. We need someone who can: Explain technical and SEO issues clearly Prioritize tasks based on business impact Make approved changes directly inside Shopify Show exactly which pages were updated Spend most of the allocated time on implementation Track whether the work is generating traffic, conversions, orders, and revenue Communicate consistently Provide practical recommendations Use ethical, long-term SEO practices Be honest about what can realistically be achieved We want to clearly understand what has been: Completed Implemented Currently in progress Recommended Waiting for approval Required Experience Proven Shopify SEO experience Strong e-commerce SEO knowledge Experience with large product catalogs Strong knowledge of Google Search Console Strong knowledge of GA4 Technical SEO experience Experience optimizing product and collection pages Local SEO and Google Business Profile experience Understanding of schema markup and structured data Experience tracking SEO performance beyond keyword rankings Ability to connect SEO work with orders and revenue Professional English communication Experience with sports merchandise, personalized products, retail businesses, local stores, or multi-location businesses is a plus. Initial Project The first stage of the project will include: Reviewing our current SEO setup Reviewing previous agency work and recommendations Auditing the website, Search Console, and analytics Identifying the highest-priority technical and content issues Preparing a practical 30-, 60-, and 90-day action plan Completing the first approved technical and on-page improvements Establishing clear SEO performance tracking We expect the initial workload to be approximately 15–25 hours per month during the first 2–3 months, depending on the audit findings and the amount of implementation required. After the major technical fixes and priority optimizations are completed, the role may transition into an ongoing maintenance arrangement of approximately 8–15 hours per month. We are open to the specialist recommending a realistic monthly workload based on our website size, current SEO condition, and business goals. We are not looking for someone who uses most of the allocated hours for meetings, reporting, or automated audits. Most of the time should be spent on actual implementation and measurable improvements. Additional hours may be approved for larger technical projects, content development, page speed improvements, or other high-impact opportunities. Monthly Reporting Expectations The monthly report should clearly include: Work completed during the month Exact pages updated Technical issues fixed Content improvements completed Organic traffic changes Organic orders and revenue Organic conversion rate Add-to-cart performance Branded versus non-branded performance Google Business Profile performance by location Current priorities Recommended next steps Items requiring approval Application Requirements Please include the following in your proposal: Examples of Shopify websites you have worked on Specific SEO results you achieved Examples involving organic traffic, conversions, orders, or revenue A brief explanation of how you measure SEO success for an e-commerce website Your hourly rate or suggested monthly fee The SEO tools you use Whether you personally complete the work or outsource it Your availability for ongoing monthly work Your recommended number of monthly hours for a website like ours What you would prioritize during the first 30 days Please begin your proposal with the words “Shopify SEO” so we know you have read the full job description. Screening Questions What are the first five areas you would review on an established Shopify e-commerce website? How do you measure whether SEO is generating additional orders and revenue? How would you identify pages with strong impressions but low organic click-through rates? What technical SEO issues do you commonly find on Shopify websites? Please share one Shopify SEO project where you improved organic traffic, conversions, or revenue. Do you personally implement SEO changes inside Shopify, or do you only provide recommendations? What would you realistically complete within 15–25 hours per month? How would you separate branded and non-branded organic performance? How do you track organic revenue and conversion improvements in GA4 and Shopify? What information and access would you need from us before starting?