Shopify SEO Specialist for Premium Sauna Store (Long-Term Weekly Work)

About Us We’re Healthy Body HQ, an eCommerce brand specializing in premium home wellness products. Right now, our primary focus is growing our sauna category, and we’re looking for an SEO specialist who can help us increase rankings and attract buyers actively searching for premium home saunas. What We’re Looking For We have approximately 720 products on our Shopify store - around 200 sauna products specifically. At this time we only want our sauna products optimized for SEO (approx. 200 products), as that’s the category we’re actively pushing and want to dominate in organic search. Our goal isn’t just more traffic—we want qualified, high-converting traffic from people who are actively searching to purchase home saunas. We’re looking for someone interested in long-term, week-to-week work who can continuously improve our SEO over time. Responsibilities * Optimize sauna product pages for SEO * Improve product descriptions for both search engines and conversions * Perform keyword research focused on commercial buying intent * Optimize page titles, meta descriptions, headings, and image alt text. URLs have already been optimized * Improve internal linking between sauna products and collections * Recommend technical SEO improvements when needed * Identify opportunities to rank for valuable sauna-related search terms * Monitor rankings and make ongoing improvements Requirements * Proven Shopify SEO experience * Experience ranking eCommerce product pages * Strong understanding of on-page SEO and search intent * Excellent English writing skills * Ability to write naturally for humans while following SEO best practices Bonus * Experience in the sauna, wellness, fitness, or home improvement niche * Experience growing organic revenue for eCommerce stores Budget We’re a small business, so we don’t have a large agency budget. We’re looking for someone who offers excellent value, communicates well, and is happy to work week-to-week at a reasonable rate. If things go well, we’d love to build a long-term relationship. When Applying Please include: * Examples of Shopify stores you’ve helped rank organically * Examples of product pages or keywords you’ve ranked * Your weekly availability * Your proposed weekly rate * Start your proposal with the word “Sauna” so I know you’ve read the entire job posting. We’re looking for someone who can help Healthy Body HQ become a leading organic result for premium home saunas and grow sustainable, high-converting traffic over the long term. Important Please keep all communication within Upwork. Do not contact me outside of Upwork through email, LinkedIn, phone, WhatsApp, social media, or by any other means. Any applicant who attempts to contact me outside the Upwork platform will have their proposal ignored and blocked. I value professionalism and want all communication and project management to remain within Upwork.