Shopify Store + Logo & Brand Design — Apparel Brand with Large SKU Catalog

Description: I'm launching an apparel e-commerce brand on Shopify, and I'm looking for one experienced, creative person (or small team) to handle the full A–Z build-out. I don't want a templated store that looks like every other Shopify site — I want someone who brings design perspective and ideas to the table. Brand direction: The vibe I'm going for is classy meets streetwear — clean, minimal design with an elevated feel, but rooted in streetwear culture. The goal is a brand people remember. Think refined, not busy: strong logo, tight color palette, and a store design that feels premium without losing its edge. If you can show me work in this lane, you'll stand out immediately. Scope: Logo + brand kit (colors, fonts, visual identity) — I have a rough direction; I need someone creative to elevate and finalize it Shopify theme selection, customization, and mobile optimization with a distinctive, polished look Product catalog build: apparel with heavy variant structure (styles × colors × sizes — hundreds of SKUs). Strong experience with bulk CSV uploads and variant management is a must Collections, navigation, and filtering built for easy browsing by style/color/size Core pages (Home, About, Contact, Shipping/Returns, FAQ) Payment, shipping zones, and tax configuration SEO foundation (titles, meta, alt text, site structure) Handoff walkthrough so I can manage products and orders myself going forward Must-have qualifications: 3+ years of Shopify experience with multiple completed store builds (portfolio required — live links, not just screenshots) Proven graphic/brand design skills OR a team that covers both design and development — I need one point of contact for the entire project, not separate hires Direct experience with apparel/fashion stores and large variant catalogs (sizes, colors, styles) Comfortable guiding a first-time store owner: I know my product and business, but I'll rely on you to recommend best practices for theme, apps, structure, and setup — you should be able to lead, not wait for instructions Strong written English and responsive communication Available for regular check-ins and able to commit to an agreed timeline Ad-hoc requests: As the build progresses, I may add reasonable in-scope requests — for example, standing up a wholesale/bulk-order section, adjusting collection structure, or adding a page. I'm looking for someone flexible enough to roll these into the project as we go, and we'll discuss anything that's a genuine scope expansion before proceeding. Working style: I want a collaborator, not an order-taker. I'm hands-on and will be involved throughout — expect back-and-forth, feedback rounds, and revisions (kept reasonable and clearly communicated). If you're motivated, creative, and take pride in the finished product, there's potential for ongoing work as the store grows. To apply, answer these (applications without answers may be skipped): Link 2 Shopify apparel/fashion stores you built and tell me roughly how many SKUs/variants the largest had and how you handled the catalog upload. Based on this scope, what would your timeline and milestone breakdown look like? What's one creative skill or functional idea you'd bring to this store?