Shopify Store Setup for DTC Brand

Hi, We are preparing the US launch of a **premium consumer product** and we are looking for an experienced **Shopify expert / Shopify developer / ecommerce specialist** to build and configure the online store from start to finish. The product is a premium insole product with multiple variants based on **shoe size and user weight range**. The store needs to feel trustworthy, modern, conversion-oriented, and optimized for the US DTC market. ## Project overview We need someone who can take care of the Shopify setup, product structure, store configuration, and conversion-focused implementation. The store will include: - One main product - Multiple variants: around **12 SKUs** - Size / weight selection logic - Product page optimized for conversion - Clear product information and FAQ - Mobile-first design - Checkout testing - Tracking setup for paid advertising The goal is not just to create a nice-looking store. We need a store that is properly structured, easy to buy from, and ready for paid traffic. ## Scope of work We need help with: ### Shopify store setup - Theme selection and setup - Store structure - Navigation - Homepage - Product page - Cart and checkout configuration - Shipping settings - Basic tax/payment configuration guidance - Legal / policy pages setup if needed ### Product setup - Create and configure the main product - Set up variants by size and weight range - Make the selection process simple and clear for customers - Product descriptions and sections based on provided copy - FAQ section - Integration of images/video when available ### Conversion optimization - Mobile-first layout - Clear above-the-fold section - Strong CTA placement - Trust elements - Reviews/testimonials section - FAQ and objection handling - Page speed awareness - Clean UX for paid traffic ### Tracking and integrations We need support for: - Meta Pixel - Google Ads conversion tracking - GA4 - Google Tag Manager if recommended - Basic event tracking: page view, add to cart, initiate checkout, purchase - Shopify app recommendations if needed ### Optional landing page / sales page We may also need a long-form landing page or product sales page, designed for paid traffic, with: - Problem / solution structure - Product benefits - Technology explanation - Testimonials - FAQ - CTA to Shopify checkout Please mention if you can also handle this part. ## Important requirements We are looking for someone who has real experience with: - Shopify / Shopify Plus - DTC ecommerce stores - Conversion-focused product pages - Mobile-first ecommerce design - Paid traffic landing pages - Meta / Google tracking setup - Product variant configuration - Health, wellness, fitness, footwear, or premium consumer products would be a plus ## What we will provide We can provide: - Product positioning - Product details - Variant structure - Brand direction - Photos / videos when available - Copy direction - Examples of stores we like - Technical information about the product ## What we need from you Please send: 1. 2–3 Shopify stores you built or significantly improved. 2. Examples of product pages or DTC stores optimized for conversion. 3. Your recommended approach for this project. 4. Your estimated timeline. 5. Your fixed-price quote or budget range. 6. What you need from us to start. 7. Whether you can also build a long-form sales/landing page. 8. Whether you can configure Meta Pixel, Google Ads tracking, and GA4. We are looking for a reliable partner who can deliver a clean, professional, conversion-ready Shopify store for a US product launch. Thanks — looking forward to your proposal.