Shopify Store Setup for Digital Products

# Shopify Store Build & Product-Page Optimization — Freelancer Brief ## About the project I run a **digital-products** Shopify store (recipe & wellness ebooks/PDFs) on the **Dawn** theme. My copy, products, and images are strong, but my store is currently incomplete: there is **no proper storefront/homepage or catalog** (right now people only land on individual product pages from social links), and my product pages are built like plain listings rather than high-converting sales pages. I want you to (a) build the **foundational storefront** a real brand needs, and (b) build a **reusable, high-converting product-page template** so every product I add automatically inherits the right layout — all while keeping my warm, trustworthy brand tone. This is **digital products only** (instant-download PDFs). No shipping, no inventory. **Theme:** Dawn (Shopify’s free theme). I do NOT want to switch themes unless you make a strong case. Prefer solving with apps + light custom code. **Apps/tools already installed:** Shopify Bundles, Zipify One Click Upsell, Shopify Forms. **Email/marketing platform: System.io** (NOT Klaviyo) — I have a pop-up already built in System.io that needs connecting to my Shopify store. ----- ## PART A — Foundational storefront (currently missing) My site has no real “front door.” I need a proper browsing experience like an established brand: - A **homepage** with a hero section, featured products, my brand story/about, and trust signals. - A **catalog / collection page** (“Shop All” + sensible collections) so visitors can browse all products. - Clean navigation (menu, search, cart) and a footer (about, support, social, email signup). - This must stay **dynamic** — as I add/remove products, the catalog and homepage update without a rebuild. ## PART B — Reusable product-page template Do NOT hard-code individual product pages. Build ONE reusable template/structure so every current and future product automatically inherits all the features below. I add and remove products regularly, so the foundation must be repeatable and self-maintaining. Features the template must include: ### 1. Bundle / quantity selector on the product page (TOP PRIORITY) A tiered selector shown by default, e.g.: - ○ Single book — [price] - ● **MOST POPULAR** — [book + companion guide] — was [X], now [Y], **SAVE [Z]** (pre-selected) - ○ Complete Collection — [biggest saving] Must support a pre-selected “Most Popular” tier, savings badge, and struck-through original prices. Recommend the right app (e.g. Pumper Bundles, Easy Bundles, Fast Bundle) and set up the **bundle logic as a repeatable rule** (e.g. “any book + the Ingredient Swap guide = the Most Popular bundle”) so it applies across products without manual rebuilding. ### 2. “Most Popular” / “Best Value” badge On the pre-selected bundle tier (usually included with the bundle app). ### 3. Sale price in red/orange Sale price shown in a clear red/orange next to the struck-through original, so the discount stands out. (Likely a small CSS change.) ### 4. Immersive product image gallery — large main image + large stacked images below Critical, because I sell an invisible product. Gallery must show, large and clear (not tiny thumbnails): - Interior screenshots of the book (recipe pages, chapter list, large-print layout) - Finished-dish / outcome photos - The product shown in use (on a tablet in a kitchen, etc.) Advise whether this needs custom code on the Dawn product template or a page builder (GemPages/PageFly). I want buyers to feel immersed in the product. This must be part of the reusable template. ### 5. Collapsible / accordion FAQ + long description Tap-to-expand dropdowns so buyers read only what they need and the page stays clean (Dawn’s native Collapsible tab block is fine). Keep the guarantee and bundle always visible (never folded). ### 6. Star rating + customer count ABOVE the product title e.g. “★★★★★ Loved by 40,000+ readers” above the title for instant trust. Recommend/configure a reviews app (Judge.me or Shopify Product Reviews) and position it above the title. ### 7. Honest countdown timer / sale-end date A REAL limited-time deadline (NOT fake stock scarcity — this is a digital product and my audience trusts me). Custom code or a cheap timer app is fine. ### 8. Email capture connected to System.io I already built a pop-up in **System.io** — I need it **connected to my Shopify store** so it fires on the site and captures subscribers into System.io. Note: System.io has no deep native Shopify integration, so confirm you can wire this up (embed code / custom app / connector). Also advise on an inline signup on the product page, framed as joining a community, not a newsletter. ### 9. Post-purchase one-click upsell (configure existing Zipify) I have Zipify One Click Upsell installed but I’m NOT sure it’s set up the way I want. Please **audit and configure** it so the thank-you/post-purchase page shows my other products as one-tap upsells (no re-entering payment). I’ll tell you which products to upsell. ### 10. Sticky “Add to cart” button A buy button that stays visible as the customer scrolls (custom code or a cheap app). Part of the reusable template. ----- ## Deliverables - A complete, dynamic storefront (homepage + catalog) and a reusable product-page template applying items 1–10 to all current and future products. - Recommend, install, and configure the specific apps needed (with monthly costs). - System.io pop-up connected and firing; confirm capture works. - Zipify post-purchase funnel audited and configured. - Fast, mobile-first (most of my traffic is mobile). - Custom code delivered as theme edits I can keep, plus a **backup of my theme before any changes**. - A short Loom/video walkthrough showing what was built and how I can manage products, prices, and bundles myself going forward. ## What I’ll provide - All copy, descriptions, FAQ text, testimonials, images. - Bundle logic/combinations and pricing. - Which products go in the upsell funnel. - Admin access (collaborator/staff account). To apply, please tell me 1. Have you built high-converting Shopify storefronts AND product pages before? Share 2-3 examples/links. 1. Are you comfortable with apps AND light custom code (CSS/Liquid)? 1. Which bundle app would you use for item #1, and why? 1. Have you connected System.io (or similar non-native email tools) to Shopify before? How? 1. Your estimate: total cost, timeline, and recommended monthly app costs. 1. (Optional paid test) I may ask shortlisted candidates to mock up item #1 (the bundle selector) on one product first. Timeline:1 week · This could become ongoing work as I scale (more pages, A/B tests, new products).