Shopify Theme Customization Expert Needed — Reformation Theme / UX & UI Improvements

We are looking for an experienced Shopify theme developer and UX/UI expert to help us customize and improve our Shopify store based on the Reformation theme. We need someone with strong experience in Shopify theme customization, especially working with premium themes, Shopify 2.0, Liquid, JavaScript, CSS, and app integrations. Project overview We currently use the Reformation theme and want to build a cleaner, more modern, conversion-focused version of our store while keeping the theme as update-friendly and maintainable as possible. The goal is not to completely rebuild the theme from scratch, but to customize it carefully and professionally, improving the visual design, user experience, product pages, navigation, and overall ecommerce usability. What we need help with We are looking for someone who can help with: Customizing the Reformation Shopify theme Improving UX/UI across the store Enhancing product page layout and usability Creating a more premium and polished visual experience Improving collection pages, product cards, filters, and merchandising blocks Improving mobile UX Adjusting the cart drawer and add-to-cart flow when needed Working with Shopify sections, blocks, metafields, and app blocks Keeping custom code clean, minimal, documented, and update-friendly Avoiding unnecessary modifications to core theme files when possible Reviewing compatibility with Shopify apps Required experience Please apply only if you have strong experience with: Shopify theme development Liquid, JavaScript, HTML, CSS Shopify Online Store 2.0 Premium Shopify themes UX/UI for ecommerce Conversion-focused design Mobile-first ecommerce layouts Shopify metafields and dynamic sources Theme customization without breaking future updates App integration issues and debugging Experience with the Reformation theme is a strong plus. Important We are not looking for someone who only installs apps or makes basic CSS changes. We need someone who understands both: Technical Shopify theme development High-quality ecommerce UX/UI We want the final result to look professional, modern, clean, and conversion-focused, while still being technically stable and maintainable. Ideal candidate The ideal person will be able to: Review our current theme setup Suggest improvements from a UX/UI perspective Customize the Reformation theme cleanly Explain what should be done through theme settings, metafields, sections, or code Avoid creating a heavily modified theme that becomes impossible to update Work carefully with product pages, cart behavior, and app integrations Deliverables Customized Reformation theme Improved product page layout Improved collection/category page experience Improved navigation and visual hierarchy Mobile UX improvements Clean and documented custom code Recommendations for future maintainability To apply Please include: Examples of Shopify stores you have customized Examples of UX/UI improvements you have made Your experience with premium Shopify themes Whether you have worked with the Reformation theme before A short explanation of how you approach theme customization while keeping the theme maintainable We are looking for a long-term collaborator if the first project goes well.