Shopify Theme Design

The short version We're a direct-to-consumer dental lab launching a line of custom clear retainers, night guards, and oral care products shipped straight to customers via an at-home impression kit. We need a Shopify store that looks nothing like a template — clean, premium, and built to convert cold traffic into first-time buyers. If you can blend sharp visual design with conversion fundamentals (and you sweat the mobile experience), we want to talk. About the product Customers order online, take their own dental impressions at home with a kit we ship them, mail it back, and we manufacture and ship a custom retainer or night guard. It's a healthcare-adjacent product at a considered price point (~$160–190), so trust, clarity, and a frictionless purchase flow matter as much as aesthetics. Think Quip / SmileDirect polish, without the cookie-cutter Shopify feel. What we need built A custom or heavily customized Shopify theme — modern, distinctive, and on-brand (not a stock theme with the colors swapped) A high-converting homepage and product pages: strong hero, clear value prop, social proof, "how it works," objection-handling, and clean CTAs A purchase flow optimized for conversion on mobile first (the majority of our traffic) Trust-building elements: reviews/UGC sections, guarantees, FAQ, comparison vs. dentist pricing Fast load times, clean responsive behavior, and solid on-page SEO structure Light post-purchase setup (thank-you page, order-flow polish) — scope to confirm You're a strong fit if you have A portfolio of Shopify stores you've designed/built that actually look good (please link live URLs) A real understanding of conversion rate optimization, not just "making it pretty" Experience with custom sections, Liquid, and clean front-end work (HTML/CSS/JS) An eye for premium, minimal, trustworthy brands — especially DTC, health, beauty, or wellness Strong communication and the ability to push back with opinions when something won't convert Nice to have Experience in health, dental, beauty, or other regulated/trust-sensitive niches Familiarity with Shopify apps for reviews, subscriptions, and upsells Basic motion/micro-interaction sensibility To apply, please include Links to 2–3 live Shopify stores you built (the ones you're proudest of) One sentence on what you'd change first about a typical DTC dental/health store to lift conversion Your rough timeline and how you'd prefer to scope this (fixed-price vs. hourly) Generic copy-paste proposals will be skipped — a quick, specific note tells us you actually read this. Logistics We have brand assets, product photography in progress, and copy direction; we'll provide everything you need Open to fixed-price or hourly for the right person Looking to start soon and move quickly without sacrificing quality Tell us why this project is a fit for you, and we'll get back to strong candidates fast.