Shopify Website Developer for CPG Business

We are looking for an experienced Shopify designer/developer to redesign and relaunch the ecommerce website for Sister Yoni, a women’s wellness CPG brand. We have an existing Shopify store, established brand identity and packaging, and have already selected the Shopify theme we would like to use. We are **not looking for a custom Shopify theme built from scratch**. We are looking for someone with strong design judgment and Shopify expertise who can take our selected theme and customize/configure it into a polished, premium, conversion-oriented ecommerce experience. We are relaunching with three core products and expect to expand the product assortment over time, so the site should be designed as a flexible foundation for a growing consumer brand. ### Scope of Work **1. Shopify Theme Setup & Customization** - Set up and configure our selected Shopify theme - Implement our existing brand colors, typography, imagery and visual identity - Establish consistent global styling for buttons, typography, spacing, forms, etc. - Make thoughtful recommendations where the theme needs to be adjusted to better fit the brand - Light Liquid/CSS customization as needed; extensive custom development is not anticipated **2. Homepage** Design and build a compelling homepage that introduces the brand and products and guides customers toward purchase. This will likely include: - Hero section - Brand/value proposition - Featured products - Product benefits - Educational/ingredient content - Reviews/social proof - Brand story - Email capture - Additional conversion-oriented sections as appropriate We will provide the core brand messaging and content, but we value a freelancer who can recommend improvements to content hierarchy and ecommerce UX. **3. Product Detail Page Template** Develop a strong, reusable PDP structure for our three launch products and future products. PDPs should accommodate: - Product imagery - Product description and key benefits - Ingredients/key ingredients - How to use - Product-specific educational content - Reviews/social proof - FAQs - Related products/cross-sells - Shipping/returns information - Any appropriate trust or conversion elements Configure the initial products using this system. **4. Shop / Collection Experience** - Configure collection/shop page(s) - Create appropriate product cards and merchandising hierarchy - Ensure the structure can accommodate additional product categories as the brand grows **5. Core Content Pages** Configure/design the primary supporting pages for the site, including: - About / Our Story - FAQ - Contact - Shipping & Returns - Other basic informational pages as needed We may also want a simple structure for educational/editorial content that can expand over time. **6. Navigation & Site Architecture** - Header and primary navigation - Mobile navigation - Footer - Appropriate linking between products, educational content and brand pages - Recommendations for improving the customer journey where appropriate **7. Existing Shopify Apps & Integrations** Ensure our existing ecommerce tools continue to function and visually integrate with the new theme, including relevant: - Reviews - Email/SMS capture - Analytics/tracking - Other existing Shopify apps Any major new integrations or custom app development would be scoped separately. **8. Mobile & Responsive Optimization** Mobile experience is extremely important to us. The finished site should be thoroughly optimized across: - Mobile - Tablet - Desktop We do not want a site that simply technically "works" on mobile; spacing, typography, imagery, navigation and merchandising should all feel intentionally designed for mobile shoppers. **9. QA & Launch** Before launch: - Test links and navigation - Test forms - Test product variants/options - Test cart functionality and checkout handoff - Confirm apps/integrations are functioning - Check responsive behavior across common screen sizes - Confirm existing analytics/tracking are preserved where applicable - Resolve visual/functional bugs - Publish the completed theme **10. Handoff** Provide a short handoff/walkthrough so our team can comfortably: - Update homepage sections - Add/edit products - Update imagery and copy - Create new pages using the established design system ### What We Will Provide We will provide: - Existing Shopify store - Selected Shopify theme - Brand identity, colors and typography - Existing packaging and design assets - Product information and ingredients - Core website/product copy - Product and lifestyle imagery as available - Access to existing Shopify apps/integrations ### What Is Not Included Unless separately agreed upon, this project does **not** include: - Full brand identity development - Logo design - Product photography - Custom illustration - Extensive copywriting - Custom Shopify theme development from scratch - Custom Shopify app development - Major new third-party integrations If you identify a need for custom development outside the agreed scope, please flag it and provide an estimate before beginning that work. ### Ideal Freelancer We are particularly interested in someone who has experience building **premium DTC ecommerce websites**, ideally in categories such as: - Beauty/skincare - Women’s health/wellness - Supplements - Personal care - Baby/maternity - Premium consumer packaged goods Strong visual design judgment is as important to us as technical Shopify experience. ### When Applying Please include: 1. **3–5 live Shopify websites you personally designed/built**, ideally for DTC consumer brands. 2. A brief description of your role on those projects. 3. Your experience customizing existing premium Shopify themes. 4. Whether you handle both design and Shopify implementation yourself. 5. Your estimated timeline for this scope. 6. Your proposed **fixed project price** and what it includes. 7. Your hourly rate for any work we mutually agree falls outside the original scope. Please start your application with the word **MAGNESIUM** so we know you read the full project description. Our goal is to find someone who can combine strong execution with good ecommerce judgment and help us build a site that feels polished, credible and distinctive while remaining easy for our internal team to manage after launch.