Shopify Website Update, Landing Page Creation & Conversion Optimization for a beauty brand

We are a 15-year-old Mediterranean skincare brand with an existing Shopify store on a purchased template with significant customization already in place, brand guidelines and a lot of work that has been done on copy, creative and other elements. We need an experienced Shopify developer who understands both technical execution and conversion optimization to take our store to the next level with Impact Theme and best possible product page for highest conversion plus 2-3 landing pages for our bestsellers. Scope of Work: Product Pages Redesign and optimize existing product pages for conversion Clean layout, clear hierarchy, strong call to action Mobile optimized and fast loading Trust elements — reviews, ingredients, certifications — integrated cleanly Upsell and cross-sell logic built in Landing Pages Build 2-3 standalone high converting landing pages for specific products or campaigns Optimized for paid and organic traffic Clear single action focus — no distractions A/B testing ready structure Collection & Site Pages Clean up and reorganize collection pages for better browsing and conversion Homepage optimization for clarity and flow About, ingredient, and ritual pages updated for brand consistency Remove clutter and improve navigation App Integration & Technical Klaviyo fully connected and tested — forms, popups, triggers firing correctly Review app optimized and displaying properly All existing apps audited — remove conflicts, fix speed issues Google Analytics and Meta Pixel verified and firing correctly Site speed optimized — target 90+ on mobile PageSpeed score Conversion Goal: Current conversion rate is under 1%. Target is 3% consistently. We need someone who understands what drives conversion not just someone who makes things look pretty. You Are: Proven Shopify expert — minimum 4.8 stars, 20+ completed jobs Portfolio shows clean minimal ecommerce stores — no cluttered or busy designs Experience with conversion rate optimization specifically Klaviyo integration experience required Familiar with working on existing customized templates without breaking things Fast — this project should be complete within 3 weeks Communicative and proactive — you flag issues before they become problems Experience with beauty, wellness, or lifestyle brands preferred Project Details: Fixed price contract only — no hourly Budget: $500-1,500 depending on experience and scope Timeline: 3 weeks maximum Start: Immediately To Apply: Include links to 3 Shopify stores you have built or optimized Tell us your current record for improving a store's conversion rate Confirm you have worked with customized purchased Shopify templates before Proposed timeline and fixed price quote Applications without portfolio links will not be considered.