Shopify Website Update

We are a UK legal services business seeking an experienced Shopify developer to redesign and rebuild our existing website, bashirlegal.co.uk. The website focuses exclusively on: - Estate planning - Will writing - Lasting Powers of Attorney The main objective is to create a professional, reassuring and conversion-focused website that encourages visitors to book a free, no-obligation 20-minute consultation. This is primarily an implementation project rather than an open-ended design exercise. We will provide: - A comprehensive developer implementation brief - Approved website mockups for all main pages - Proposed website copy - Our logo and brand colours - The agreed navigation and page structure - Instructions for the consultation booking process The successful developer will be expected to implement the supplied plan accurately while making sensible technical recommendations where necessary. Required website structure The main navigation must be: - Services - How It Works - About - Guides - Contact - Book a Free 20-Minute Call The following pages must be created or redesigned: 1. Homepage 2. Free Consultation booking page 3. Services overview 4. Estate Planning 5. Will Writing 6. Lasting Powers of Attorney 7. How It Works 8. About 9. Guides 10. Contact The website must not advertise probate or estate administration services. Scope of work 1. Shopify theme and development setup - Review the current Shopify theme and advise whether it is suitable for the proposed redesign. - Carry out all development on a duplicated, unpublished theme. - Preserve the existing live website until the replacement has been fully reviewed and approved. - Use Shopify Online Store 2.0 functionality and reusable, editable theme sections wherever possible. - Ensure that headings, text, images, buttons, FAQs, testimonials and calls to action can be edited through the Shopify theme editor. - Avoid unnecessary hard-coding. - Do not use an external page builder or introduce a paid theme or application without prior written approval. - Identify any proposed recurring costs before implementation. 2. Design implementation - Implement the supplied page mockups and written specification. - Use the company’s existing logo, colours and branding. - Produce a professional, modern and reassuring design suitable for a UK legal services business. - Maintain consistent typography, spacing, buttons, cards, icons, forms and calls to action throughout the site. - Ensure that the final website works properly on desktop, tablet and mobile. - Where a mockup contains illustrative people, credentials, reviews or contact information, do not copy those details without confirmation. Approved business information and genuine photographs will be supplied separately. - Treat the written implementation brief as the main source of truth and the mockups as the visual guide. 3. Consultation booking system Set up a simple automated booking journey using Microsoft Bookings and Microsoft Teams, unless a better alternative is proposed and approved. The visitor should be able to: - Select an available appointment - Provide their name, email address and telephone number - Confirm that the consultation is a free, no-obligation 20-minute call - Receive an automatic booking confirmation - Receive an automatic Microsoft Teams meeting link - Receive appointment reminders - Reschedule or cancel where appropriate The solicitor must be able to: - Control consultation availability - Block unavailable dates and times - Receive the booking in their calendar - Join the Teams consultation easily - Receive appropriate booking notifications The developer must test the complete booking process on desktop and mobile using a genuine test appointment. 4. Calls to action and conversion features - Add a prominent “Book a Free 20-Minute Call” button to the header. - Add appropriate booking calls to action throughout the website. - Add a persistent mobile booking button where suitable. - Keep the wording consistent: “Free, no-obligation 20-minute consultation.” - Ensure that visitors can understand the services, the process and the next action without confusion. - Add reassuring trust elements using only verified information supplied by us. - Do not invent accreditations, client numbers, reviews, awards or claims. 5. Forms and lead handling - Create and test the contact form. - Include appropriate consent wording and a link to the privacy policy. - Configure form notifications to the nominated business email address. - Add spam protection. - Create clear confirmation and error messages. - Confirm how enquiries will be stored within Shopify or any connected service. - Ensure that telephone numbers and email addresses are clickable on mobile devices. 6. Search engine optimisation - Preserve existing useful URLs where practical. - Create 301 redirects for any URLs that are changed or removed. - Implement the supplied or approved page titles and meta descriptions. - Use one clear H1 heading on each page and a logical heading structure. - Add editable image alternative text. - Add appropriate internal links between service pages, guides and booking pages. - Add canonical tags, XML sitemap access and robots settings as appropriate. - Add suitable structured data where supported, without creating misleading professional or review claims. - Check the website for broken links before launch. 7. Analytics, cookies and conversion tracking - Configure or verify Google Analytics 4. - Set up useful conversion events, including: - Booking button clicks - Completed consultation bookings, where technically possible - Contact form submissions - Telephone number clicks - Email address clicks - Configure Meta Pixel or other approved marketing tags if account access is supplied. - Ensure that non-essential tracking respects the website’s cookie consent settings. - Implement or configure an appropriate cookie consent solution. - Document all analytics and tracking added to the website. 8. Accessibility, performance and mobile usability - Use readable font sizes and good colour contrast. - Ensure buttons and form fields are large enough to use on mobile devices. - Add visible keyboard focus states. - Use properly labelled forms. - Ensure that menus, accordions and FAQs are keyboard accessible. - Optimise and compress images. - Avoid unnecessary applications and scripts. - Check for layout movement, slow-loading elements and oversized images. - Test the website using current desktop and mobile browsers. 9. Policies and compliance pages Create or format the relevant pages using wording supplied or approved by us, including: - Privacy policy - Cookie policy - Terms of use - Complaints information - Regulatory and business information The developer is not expected to provide legal advice or draft legal policies. Their responsibility is to format and publish the approved material accurately. 10. Testing, launch and handover Before launch, the developer must: - Test every page on desktop, tablet and mobile. - Test the complete consultation booking journey. - Test the contact form and all notifications. - Test menus, buttons, links, accordions and calls to action. - Check page titles, descriptions, headings and redirects. - Check cookie consent and analytics behaviour. - Check for placeholder content and broken links. - Obtain our approval before publishing the new theme. - Complete a live-site smoke test immediately after launch. The handover must include: - A short recorded walkthrough of the Shopify theme editor - Instructions for editing page content and images - Instructions for adding a guide - Instructions for updating booking availability - A list of all applications, integrations and tracking scripts used - Confirmation of any ongoing subscription charges - At least seven days of post-launch support for defects relating to the completed work Required experience Applicants should have: - Strong Shopify Online Store 2.0 experience - Experience editing Shopify themes and Liquid - Experience building professional service-business websites - Good responsive and mobile design skills - Experience with Microsoft Bookings and Microsoft Teams, or closely comparable booking integrations - Knowledge of GA4, conversion tracking and cookie consent - Knowledge of technical on-page SEO and URL redirects - Good written and spoken English - Ability to communicate clearly and work with limited supervision Application instructions Please begin your proposal with the words “BASHIR LEGAL” so that we know you have read the complete description. Your proposal must include: 1. Links to two comparable Shopify websites you personally developed, with a brief explanation of your role. 2. Your proposed fixed price. 3. Your estimated completion time. 4. Your earliest available start date. 5. Confirmation of your Shopify OS 2.0 and Liquid experience. 6. Details of your Microsoft Bookings/Teams integration experience. 7. Details of your GA4, cookie consent, SEO and redirect experience. 8. A list of any paid theme, application or recurring subscription you believe will be required. 9. Three potential implementation risks or points you would check before starting. 10. Confirmation that all development will be completed on a duplicated unpublished theme and that nothing will be published without approval. Please do not submit a generic proposal. Shortlisted applicants will be asked to attend a brief Upwork video call and explain their proposed approach. Attachments supplied to the selected developer - Bashir Legal Shopify Developer Implementation Brief - Bashir Legal Website Mockups - Approved logo and branding files - Approved copy and verified business information Acceptance criteria The project will be considered complete when: - All ten approved pages have been implemented. - The agreed navigation is working. - The site is responsive and visually consistent. - The consultation booking and Teams process has been tested successfully. - Contact forms and notifications are working. - Approved SEO, redirects, analytics and consent settings are in place. - No unapproved placeholder claims or content remain. - The live website has passed the agreed launch checks. - The handover recording and documentation have been delivered.