Shopify E-commerce Growth & Optimization Expert

Job Description: We recently launched a new active lifestyle and fitness merchandise brand and are looking for an experienced Shopify expert to help us turn a good-looking store into a high-converting e-commerce business. The store is already live (built in-house) and has started generating orders. Before we begin scaling paid traffic, we want to ensure the entire Shopify ecosystem is optimized for conversions, automation, and long-term growth. What We Need We are looking for someone who has successfully built and scaled Shopify brands and can take ownership of optimizing every aspect of the store. Responsibilities: Audit and optimize our existing Shopify store. Improve the overall customer experience and conversion rate. Optimize product pages, collections, navigation, and checkout flow. Set up upsells, cross-sells, bundles, and abandoned cart recovery. Implement the best Shopify apps and automation tools. Configure Klaviyo (or similar) email and SMS flows. Set up and verify Meta Pixel, TikTok Pixel, Google Analytics 4, and Google Merchant Center. Connect and optimize Instagram Shop and TikTok Shop. Improve site speed and SEO. Prepare the store for scaling with Meta and TikTok advertising. Recommend and implement best practices for increasing Average Order Value (AOV) and Customer Lifetime Value (LTV). Nice to Have: Experience with fitness, apparel, or active lifestyle brands. Experience launching viral products through TikTok and Instagram. Knowledge of UGC creator strategies and influencer campaigns. Experience managing Shopify Plus stores is a bonus. Requirements: 3+ years of Shopify experience. Proven track record of scaling Shopify stores. Strong understanding of conversion rate optimization (CRO). Experience with Shopify apps, integrations, and automations. Excellent communication and ability to work independently. To Apply, Please Include: Links to 3-5 Shopify stores you have worked on. A brief explanation of your role in each project. Before-and-after results (conversion rate, revenue growth, AOV improvements, ROAS, etc.). Your recommended tech stack for a modern Shopify brand. Your hourly rate or project-based pricing. Estimated timeline to fully optimize our store. We are looking for a long-term partner who can help us build a recognizable active lifestyle brand and prepare the business for aggressive growth through Instagram, TikTok Shop, and paid advertising. Budget: Open for the right candidate based on experience and proven results. Location: Remote. Store domain in the image attached.