Short Form Content Editor Needed for New Instagram account

Posted last month

Worldwide

Summary

**Instagram Reels Editor Needed for Classic Car YouTube Channel** I'm looking for a long-term freelancer to help launch and grow a new Instagram account using content from my existing YouTube channel. The channel focuses on classic cars, automotive history, forgotten vehicles, and automotive nostalgia. Our audience is primarily men aged 45+, so I'm looking for someone who understands storytelling, nostalgia, and viewer retention rather than fast-paced TikTok-style editing. **What you'll do:** * Watch my existing YouTube videos * Identify the best stories, facts, hooks, and memorable moments * Create engaging Instagram Reels (9:16) * Add professional captions and on-screen text * Create compelling hooks for the first few seconds * Write Instagram captions/descriptions * Research and add relevant hashtags * Deliver fully upload-ready content **Important:** The source videos already contain narration. You should use the original audio and narration from the videos. No additional voice-over work is required. **The style I'm looking for:** * Nostalgic * Story-driven * Automotive-focused * Suitable for a 45+ audience * Clean and professional editing * Strong storytelling and viewer retention * No excessive memes, sound effects, or trend-based editing **Example Reel Hooks:** * "Your Dad probably wanted one of these in 1978..." * "This car quietly embarrassed Ford..." * "Nobody expected this tiny hatchback to become a legend..." * "Remember when £3,000 could buy this?" **Requirements:** * Experience creating Instagram Reels, YouTube Shorts, or TikToks * Strong understanding of audience retention * Excellent English * Ability to independently identify the best moments from long-form videos * Automotive knowledge is a bonus, but not required **Project Details:** * Long-term collaboration * Approximately 30–60 Reels per month * Consistent weekly workload * Opportunity for ongoing work as the Instagram account grows **To Apply:** 1. Send 3 examples of Reels or Shorts you've created. 2. Tell me what software you use. 3. Explain how you decide which moments from a long video should become Reels. 4. Include the word **"Fuel"** in your proposal so I know you've read the entire job post. 5. Tell me your price per Reel and your price for a batch of 10 Reels. 6. Briefly describe what makes a Reel perform well for a 45+ audience interested in classic cars and automotive history. **Test Question (Important):** I will provide a link to one of my YouTube videos. Please tell me which 3 moments you would turn into Reels and explain why you chose them. I'm looking for someone who can help build an Instagram audience around classic cars and automotive nostalgia, not just someone who can cut videos. The ideal freelancer understands storytelling, audience retention, and what makes people stop scrolling.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Video Editing
Highlighting Effects
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:4 weeks ago
  • Hires:
    2
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 16, 2023
  • Netherlands
    Capelle Aan Den Ijssel2:40 PM
  • $2.3K total spent
    39 hires, 9 active
  • Media & Entertainment
    Small company (2-9 people)

Explore similar jobs on Upwork

Video Editor JobHourly‐ Posted 8 months ago
Video Editing
Video EditorFixed-price‐ Posted 4 weeks ago
DaVinci Resolve
Video Editing
Adobe Premiere Pro
Podcast Editing
Storytelling

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo