Short-Form Creative Strategy Test for Contest-Based Social App

Short-Form Creative Strategy Test for Contest-Based Social App Description: We are preparing to launch a contest-based social app where users join fun contests, upload entries, get ranked by other users, and winners receive opportunities/status inside the app. This is a small paid test task. It is not full social media management and not a long-term campaign yet. We are looking for someone who understands: * TikTok / Instagram Reels / YouTube Shorts * short-form hooks * creator culture * UGC-style ads * app launch campaigns * how to make people take action, not only watch The main message of the app is: Post. Compete. Get ranked. Win opportunities. For this first task, I want to see if you can understand the app and turn it into a strong launch direction. Deliverables: 1. Recommend the best first contest theme for launch. Explain why. 2. Suggest 5–7 short-form ad concepts for TikTok/Reels/Shorts. 3. Write 2 full short-form video scripts, including: * first 3-second hook * what is shown on screen * text/voiceover * call to action 4. Create one stronger sample ad execution for your best idea. This can be a detailed storyboard, shot-by-shot plan, or rough mockup concept. It does not need to be a polished final video, but it should be specific enough that I can clearly imagine the ad. 5. Suggest 5 types of creators/pages to approach and 5 specific example creators/pages/accounts that could fit the first launch. 6. Suggest a simple 7-day soft-launch plan. 7. Suggest the main metrics to track besides views and likes. Important: The goal is not generic brand awareness. The goal is real action: signups, contest entries, votes, shares, and returning users. Please apply with: 1. 2 examples of short-form content, campaigns, or ad concepts you worked on. 2. One rough ad idea for the app. 3. Your fixed price for this test task. 4. How many days you need to deliver it. Please do not apply if your main offer is generic social media management, Canva posts, or “posting 3 times per week.” We are looking for launch thinking, strong hooks, and creator-growth strategy.