Short-Form Editor For Meta Video Ads

Read this before applying (Timezone between, PT and WAT) NEW ERA Digital Marketing helps residential painting contractors across the U.S. and Canada grow with paid advertising. We create ad campaigns that generate real homeowner leads, booked estimates, and revenue for our clients. Creative is a major part of that. A good ad can make a campaign work. A weak ad can waste budget, lower lead quality, and make a good offer look average. That is why we are hiring a Short-Form Video Editor — Client Ad Creatives. This role is for someone who can create short-form video ads and photo ads that are clean, engaging, direct, and built to perform. This is not just a “cut clips together” role. We need someone who understands hooks, pacing, captions, visual flow, ad angles, before-and-after storytelling, social proof, offers, and what makes people stop scrolling. THE MISSION Help NEW ERA and our painting clients win with better ad creative. You will turn raw footage, client assets, project photos, testimonials, and ideas into video and photo ads that can be tested across Facebook and Instagram. Your job is to help the media buying team create more winning creatives, more angles, and better-performing ad variations. WHAT YOU WILL CREATE You will work on: - Short-form video ads for Facebook and Instagram - Before-and-after painting ads - Testimonial-style ads - Owner/founder-style talking head ads - Project showcase ads - Offer-based ads - Seasonal promotion ads - Photo ads and static creatives - Creative variations for testing hooks, headlines, captions, and formats - Simple edits from raw client footage - Trend-inspired ad concepts adapted for painting contractors What you will own - Editing clean, high-quality short-form video ads - Creating photo/static ad creatives - Turning creative briefs into finished ad assets - Creating multiple variations of winning ideas - Improving hooks, pacing, captions, and visual structure - Researching competitor ads and creative trends - Suggesting new angles for painting contractors - Collaborating with media buyers on what needs to be tested - Keeping creative organized and easy to review - Making sure assets are polished, on-brand, and ready to launch What Good Creative Looks Like Here Good creative for our clients is not just “pretty.” It needs to be clear, direct, and built for performance. A strong ad usually does at least one of these: - Shows a strong before-and-after transformation - Builds trust in the painting company - Highlights quality, speed, warranty, reviews, or professionalism - Makes the homeowner feel confident requesting an estimate - Shows the owner/team in a real and credible way - Explains the offer clearly - Looks native to Facebook or Instagram - Gets attention in the first 1–3 seconds - Makes the service feel premium, not cheap The goal is simple: Create ads that make a homeowner stop scrolling and think, “this looks like a painting company I can trust.” WHO WE WANT You are a strong fit if: - You have experience editing short-form videos for ads, social media, or direct-response content. - You understand hooks, pacing, captions, transitions, and visual storytelling. - You can edit quickly without making the final result feel sloppy. - You can create multiple creative variations from the same footage or idea. - You understand that ad creative is about performance, not just aesthetics. - You can take feedback without ego and improve the next version. - You are detail-oriented with captions, spelling, alignment, cuts, audio, and formatting. - You can research competitor ads and bring new creative ideas to the team. - You are organized and can manage multiple edits at once. - You care about helping clients get better results. WHO WE DON'T WANT This is probably not the right role if: - You only want to make trendy edits without thinking about ad performance. - You need every detail explained before starting an edit. - You ignore feedback or repeat the same mistakes. - You do not check spelling, captions, or formatting. - You cannot create clean static/photo ads. - You only know how to edit entertainment content and have no interest in paid ads. - You cannot work with deadlines. - You send generic edits that look the same for every client. TOOLS YOU MAY USE You do not need to use every tool, but you should be comfortable with tools like: - CapCut - Premiere Pro - Final Cut Pro - Canva - Photoshop - Google Drive - Frame.io or similar review tools - Meta Ad Library for creative research Bonus Experience Bonus points if you have experience with: - Local service businesses - Home improvement brands - Painting, roofing, remodeling, HVAC, landscaping, or similar industries - Before-and-after creative - Testimonial ads - Direct-response creative - Graphic design/static ad creation - Creative research using Meta Ad Library WHAT SUCCESS LOOKS LIKE First 2 Weeks You understand our creative style, clients, examples, and feedback process. You can take a creative brief and produce clean first drafts without needing constant direction. First 30 Days You are consistently producing video and photo ad creatives that are ready for media buyer review. You understand the difference between a “nice edit” and an ad creative that can actually be tested. First 60–90 Days You are bringing new creative ideas, spotting trends, suggesting angles, and helping the team create more winning ads for clients. The media buying team trusts you to turn ideas into strong creative quickly. WHAT WE OFFER - Long-term remote work for the right person - Consistent creative work across multiple painting clients - Clear direction and fast feedback - Opportunity to grow inside a performance-driven marketing agency - A team that cares about client results - Room to take more creative ownership over time This is not a one-off project. We are looking for someone who can become a reliable part of our creative production system. HOW TO APPLY At the top of your application, write: PAINT Then include: 1. A link to your portfolio or 3–5 examples of short-form videos you have edited. 2. Any examples of paid ad creatives, photo ads, or static ads you have created. 3. A short explanation of how you think about hooks, pacing, and making ads perform. 4. The editing tools you use. 5. Your expected monthly or per-video compensation. 6. Your availability and time zone. Applications without relevant samples will not be prioritized. Generic applications will not pass. Show us what you have made. Show us how you think. Show us that you understand creative is part of performance