Short-Form Video Content Creator for Wellness Brand

Short-Form Video Content Creator (TikTok, Instagram Reels & YouTube Shorts) We're looking for an experienced short-form video creator to help launch and grow a new wellness brand. About Us The BackPad Co. designs innovative orthopedic stability products that help people improve posture, reduce discomfort, and feel better throughout everyday life. Our flagship product, the BackPad, supports spinal alignment while sitting or lying down. We're building a trusted educational brand-not just selling products. We're looking for someone who understands how to create engaging, authentic short-form content that educates, entertains, and converts. What You'll Do Edit videos for TikTok, Instagram Reels, and YouTube Shorts Help brainstorm content ideas that have viral potential Advise on current trends, hooks, captions, and best practices Recommend filming styles and shots that perform well Add captions, graphics, music, and pacing that keep viewers engaged Repurpose content across multiple platforms Help us develop a consistent content strategy as we grow We're Looking For Someone Who: Has proven success growing brands with short-form video Understands TikTok, Instagram Reels, and YouTube Shorts algorithms Can identify trends without making content feel gimmicky Is creative and proactive with content ideas Understands storytelling and audience retention Has experience with wellness, health, fitness, physical therapy, posture, or consumer products (a plus) Can communicate clearly and collaborate on strategy - not just editing Deliverables Initially: 3–5 short videos per week (15–60 seconds) Multiple hook variations when appropriate Captions optimized for each platform Suggestions for future content based on performance This role has the potential to become a long-term partnership as we expand our content library. To Apply Please include: Your portfolio (TikTok, Reels, and/or Shorts) Links to accounts you've helped grow Examples of videos with strong engagement or conversions A brief explanation of your content strategy Your favorite wellness or consumer brand on TikTok and why you think their content works The word ALIGN at the top of your proposal so we know you've read the entire posting. We're looking for someone who wants to build a brand with us - not just edit videos. If you enjoy creating content that genuinely helps people while driving growth, we'd love to hear from you.