Short-Form Video Editor + Content Strategist

We are looking for a strong short-form video editor who can also help shape how we film founder-led content before it is recorded. We run a premium car import business in Cyprus. The founder will be filming direct-to-camera videos about cars, importing, pricing, market insights, customer stories, myths, mistakes buyers make, behind-the-scenes operations and opinions on the industry. Your role is not only to edit. We need someone who understands how to make founder content interesting, credible and watchable from the first second. You should be able to help us decide: * What topics and hooks are worth filming. * How each video should be structured before we record it. * What shots, B-roll, screen recordings, images or supporting footage we should capture. * How to make the founder look natural and authoritative on camera. * How to turn one recording into multiple high-performing short clips. Then, once we film, you will turn the raw material into polished Instagram Reels, TikToks and YouTube Shorts. What you will do * Help plan founder-led videos before filming. * Suggest hooks, talking points, story structures and video formats. * Give simple filming guidance: framing, camera angle, lighting, pacing, B-roll and what extra footage to capture. * Edit 20–90 second vertical videos for Instagram, TikTok and YouTube Shorts. * Add clean captions, emphasis text, relevant graphics, visual examples, screenshots, cutaways and B-roll where useful. * Use motion graphics and animations tastefully to make complex points easy to understand. * Keep pacing strong without making the content feel fake, overly loud or “internet guru” style. * Create multiple hook or edit variations from strong recordings where useful. * Maintain a consistent premium visual identity across all founder content. Style we want The videos should feel intelligent, sharp, modern and credible. We want attention-grabbing content, but not cringe. The founder should come across as someone who genuinely understands cars, importing and business — not as someone trying too hard to go viral. Think: * Strong opening hook. * Clear opinion or useful insight. * Fast but natural pacing. * Professional captions and graphics. * Visual proof where possible. * A clear takeaway or call to action. What we are looking for * Proven experience editing founder-led, talking-head, business, automotive or educational short-form content. * Strong understanding of Instagram Reels, TikTok and YouTube Shorts. * Excellent instinct for hooks, pacing and retention. * Ability to make direct-to-camera videos visually engaging through captions, B-roll, screenshots, graphics and edits. * Ability to advise before filming, not just edit afterward. * Strong taste. We do not want random effects, excessive zooms, generic templates or “hustle content” editing. * Good communication and reliable turnaround times. * English proficiency sufficient for clear collaboration. Nice to have * Automotive industry experience. * Experience with premium brands or luxury products. * Experience building a founder’s personal brand. * Ability to create simple custom motion graphics. * Understanding of content strategy and testing different hooks/topics. Important We will film the content ourselves. You do not need to shoot on location, but you must be able to tell us exactly how to make the footage easier and better to edit before we record. Initially, we expect around [X] founder videos per week, with potential for long-term work as the content system develops. When applying, please send: 1. Examples of founder-led, talking-head or educational short-form videos you have edited. 2. A brief explanation of how you would improve a raw 60-second founder video about importing a car from Japan. 3. Your process for advising clients before filming. 4. Your pricing: per reel, monthly package, or retainer. 5. Typical turnaround time. 6. Confirmation that you are open to completing a small paid test edit. We will prioritise applicants who can think strategically, improve the filming process, and make the content feel genuinely premium and high-value.