Silent morning film

Creator Brief 1: “Getting Through It” — Tiered Comparison SkitTopic: AlcoholismTarget Duration: ~25 SecondsFormat: Vertical 9:16 (1080×1920)Audio Style: Spoken DialogueOverview & Visual StyleThis video uses a tiered comparison format ("Normal / Above Average / 1+ Year Streak") modeled on top-performing Meta ads. You are capturing real, grounded human experiences—not a polished corporate ad. It should look phone-shot in natural light.Essential Rules & Meta Compliance DirectivesFirst-Person / Third-Person Storytelling Only: Text and spoken lines must only describe your own experience ("I have rules", "I work with someone") or a third person ("she"). NEVER address the viewer directly (e.g., do NOT say "Are you struggling?"). This is a strict Meta compliance requirement.Zero Substance / Paraphernalia Imagery: Never show alcohol, cans, bottles, glasses, drinking, or paraphernalia anywhere on camera or set.Exact Phrasing: Say "a drink or two" exactly as written in the script. Do NOT substitute with named products or terms like "a beer" or brand names.Talent Guidelines: Real Experience Knows guides are strongly preferred. If actors are used, the final video must run with an "Inspired by real user experiences" disclaimer overlay.Production RequirementsTalent: 3 talent (or 1 talent with 3 distinct outfit changes)Location/Set: A couch or 3 chairs against a plain wall. No drinks or bottles anywhere on set.Camera Setup: 1 locked-off phone on a tripod in a wide frame.Audio: Spoken dialogue—record clean audio using a quiet room or a lavalier mic.On-Screen Elements: Text labels added in post-production—nothing physical on set.Script & Shot ListOn-Screen Card / LabelSpoken DialogueVisual / Shot DescriptionTop Label (holds whole video):Getting through it:Speaker 1 Label:NORMAL“I've got rules now. Nothing on weekdays. Unless a game's on — that's different. And if it's a special occasion, I'll have a drink or two. It's fine.”Static wide frame, all three seated.Speaker 1 delivers line deadpan, straight to camera.Speaker 2 Label:ABOVE AVERAGE“Oh, I did 30 days last year. Had the app, had a streak going. I still go to meetings when work isn't crazy. So… I've been twice.”Speaker 2 delivers line deadpan, straight to camera.Speaker 3 Label:1+ YEAR STREAK“I work with someone who's been through it. We talk every single week — good week or bad. Especially the good ones. Found them on Experience Knows in a couple of minutes.”Speaker 3 delivers line with a genuine smile (the only one who smiles).End Card (2s):Someone in your corner. First session, $5.(No dialogue)Plain white end card.Filming & Editing NotesCuts: Cut between speakers with a small punch-in edit; use the wide frame as the base shot.Text Placement: Labels (NORMAL, ABOVE AVERAGE, 1+ YEAR STREAK) appear directly above each speaker as they talk. Keep captions high-contrast and inside the safe zone (center 80% of the frame).Tone & Audio: Comedy plays best flat—no background music under the dialogue, or keep it extremely minimal. Do not oversell the jokes.Reference LinksFull Active Reference Library: Meta Ads Library - Active Account ExamplesDeliverables & Fallback RuleDeliverables: Raw footage + rough cut delivered in vertical 1080×1920 with captions burned in per the exact script.Fallback Rule: If a shot cannot be executed exactly as written, keep the text and spoken lines 100% identical to the script and shoot the simplest possible version of the described moment.