Skincare Brand Positioning & Conversion Expert Needed

Hi - We’re a modern Australian skincare brand selling into the US market, built around clean, minimalist skincare and unique marine and Australian ingredients not commonly seen in US skincare. We’re seeking a highly experienced beauty/skincare conversion and brand positioning expert to help review and improve our website conversion funnel, landing pages, and messaging. The ideal person will have strong expertise in: * Skincare customer psychology * Beauty/skincare brand positioning and messaging * High-converting landing pages and advertorials * Conversion-focused ecommerce experiences * Building skincare brands that feel both elevated and trustworthy Our products focus on hydration, anti-aging, skin barrier support, and visible skin transformation. We want help improving how these benefits are communicated and understanding why our website traffic is not converting effectively. Areas we’d like reviewed: * Our current website and conversion funnel * Homepage structure, product pages, and customer journey * Messaging clarity and conversion-focused communication * Trust signals, before/after placement, and CTA flow * Landing page and advertorial strategy This is initially a paid consultation/audit project (1–3 hours), with potential for ongoing work if it’s a strong fit. When applying, please include: * Relevant skincare or beauty brands you’ve worked with * Examples of landing pages or funnels you’ve helped improve * Your approach to improving skincare conversions and messaging We’d love to work with someone strategic, creative, and commercially minded who understands both skincare branding and conversion performance. Thanks Steve.