Social Media Ads & Course Marketing Expert for AI Education Platform

We are looking for an experienced Digital Marketing Specialist with a proven track record of successfully marketing online courses, memberships, coaching programs, or educational platforms. Our company, TUFF AI Learning Academy, is launching a next-generation online learning platform that teaches K–12 students and aspiring entrepreneurs practical AI, coding, business, financial literacy, digital marketing, and technology skills through interactive, project-based education. We're looking for someone who can help us rapidly grow enrollments through strategic paid advertising and social media marketing. About the Project TUFF AI Learning Academy prepares students for tomorrow's careers by teaching skills that traditional schools often don't cover. Our platform includes: - AI Education - Coding & Computer Science - Business & Entrepreneurship - Financial Literacy - Digital Marketing - AI Career Masterclasses - Interactive Learning - K–12 Curriculum - Project-Based Learning This is not a typical tutoring business—we're building a national education brand. --- Responsibilities Develop, launch, and optimize paid advertising campaigns on: - Facebook - Instagram - YouTube - Google Ads - Performance Max - Display - Remarketing Create and optimize: - Lead generation campaigns - Course enrollment campaigns - Video advertising - Conversion funnels - Landing page optimization - Audience targeting - Lookalike audiences - Retargeting campaigns - Pixel tracking - GA4 reporting - A/B testing Develop organic social media strategies for: Required Experience You MUST have experience marketing one or more of the following: - Online courses - Digital products - Membership communities - Coaching programs - Educational platforms - SaaS products - Subscription businesses Bonus if you've marketed: - AI products - EdTech - Homeschool products - Parent-focused products - Children's education - STEM education --- Required Skills - Meta Ads Manager - Google Ads - GA4 - Google Tag Manager - YouTube Ads - Landing Page Optimization - Conversion Rate Optimization (CRO) - A/B Testing - Email Marketing - Funnel Optimization - Pixel/Event Tracking - Analytics & Reporting --- What Success Looks Like Your goal is to increase: - Course enrollments - Qualified leads - Parent inquiries - Email subscribers - Return on ad spend (ROAS) - Cost per acquisition (CPA) - Conversion rates --- To Apply Please include: 1. Examples of online course or education campaigns you've managed. 2. Screenshots or case studies showing measurable results. 3. Your experience with Meta and Google Ads. 4. Average monthly ad budgets you've managed. 5. Your recommended strategy for launching an AI education platform. 6. Your favorite campaign you've ever run and why it was successful. --- Preferred Qualifications - Experience with GoHighLevel - Experience with course platforms - Experience marketing to parents - Funnel building experience - Copywriting experience - Creative strategy experience - Video ad optimization - AI marketing tools --- Budget Open to hourly or fixed-price proposals. We're looking for a long-term marketing partner who can help scale TUFF AI Learning Academy into a nationally recognized education brand. If you're passionate about education, AI, and building high-performing marketing campaigns that deliver measurable results, we'd love to hear from you.