Social Media Ads Specialist for Family Law Firm

We are a family law firm based in Texas looking for an experienced paid social media advertising specialist to help us generate more qualified leads and potential clients. We’re looking for someone who can develop, manage, and optimize paid advertising campaigns across platforms such as Facebook and Instagram. Our primary goal is lead generation, not simply increasing traffic, followers, or impressions. Responsibilities: - Develop and manage paid social media campaigns focused on generating qualified family law leads - Create and test different audiences, ad copy, creatives, and campaign strategies - Set up effective targeting for potential clients in our service areas in Texas - Monitor and optimize campaigns to improve cost per lead and overall performance - Track conversions and ensure campaigns are properly attributed - Provide clear reporting on leads, ad spend, cost per lead, and campaign performance - Recommend strategies for improving lead quality and conversion rates - Help us determine which campaigns and messaging are producing the best results We’re looking for someone who: - Has proven experience running successful lead generation campaigns - Has strong experience with Meta Ads, including Facebook and Instagram - Understands local service-based lead generation - Is comfortable working with conversion tracking, pixels, landing pages, and lead forms - Makes decisions based on actual campaign data - Communicates clearly and proactively - Can continuously test and optimize campaigns rather than simply setting them up and leaving them running Experience running paid ads for law firms, especially family law firms, is a major plus.