Social Media All-in-One manager to generate creatives and lead campaigns

We are seeking an experienced Online Marketing Manager to lead the planning, execution, and optimization of our digital marketing efforts across multiple luxury retail, hospitality, tourism, and lifestyle brands. This role is responsible for creating integrated marketing campaigns that drive measurable business results, including online sales, phone inquiries, in-store traffic, and customer engagement. The ideal candidate is both strategic and hands-on—comfortable developing marketing plans while also creating content, managing advertising campaigns, analyzing performance, and continually testing new ideas to improve results. Key Responsibilities Marketing Strategy Develop and execute comprehensive digital marketing strategies aligned with business objectives. Create integrated campaigns that connect social media, email marketing, paid advertising, website promotions, and in-store initiatives. Plan promotional calendars, product launches, seasonal campaigns, and special events. Content Creation Produce engaging content for social media, websites, email campaigns, blogs, and digital advertisements. Use AI-powered creative tools to transform photos, videos, and existing assets into multiple pieces of campaign content. Coordinate photography, video, graphics, and written content that reflects each brand's identity. Social Media Management Manage daily activity across Facebook, Instagram, LinkedIn, TikTok, Pinterest, and other relevant platforms. Grow audiences organically through engaging content and community management. Monitor trends and recommend new content opportunities. Paid Digital Advertising Create, manage, and optimize advertising campaigns on Meta, Google, and other digital platforms. Build audience segments, retargeting campaigns, and lookalike audiences. Perform A/B testing on creatives, messaging, and targeting to maximize return on investment. Email & Customer Marketing Develop and manage email marketing campaigns, newsletters, and automated customer journeys. Segment customer databases to improve engagement and conversions. Coordinate campaigns with promotions, events, and product launches. Website & E-Commerce Collaborate with website developers to improve user experience and conversion rates. Optimize landing pages and online merchandising. Ensure marketing campaigns effectively drive website traffic and sales. Analytics & Performance Monitor key marketing metrics, including website traffic, conversion rates, advertising performance, customer acquisition costs, and return on ad spend (ROAS). Prepare regular performance reports and recommend improvements based on data. Continuously refine strategies to improve marketing effectiveness and sales performance. Cross-Functional Collaboration Work closely with sales teams to ensure marketing supports in-store and online sales goals. Coordinate campaigns across retail locations, e-commerce platforms, customer service, and hospitality operations. Maintain consistent branding and messaging across all customer touchpoints. Qualifications Proven experience managing digital marketing campaigns with measurable business results. Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), and email marketing platforms. Experience creating content for multiple digital channels. Proficiency with Canva and Adobe Creative Suite; experience with AI creative tools such as ChatGPT, Midjourney, Adobe Firefly, Runway, or similar is highly desirable. Understanding of SEO, e-commerce marketing, and conversion optimization. Excellent copywriting, communication, and organizational skills. Ability to manage multiple projects and brands simultaneously. Strong analytical mindset with experience interpreting marketing data to improve performance. Preferred Experience Luxury retail, jewelry, hospitality, tourism, or lifestyle brands. E-commerce and omnichannel marketing. Marketing automation and CRM platforms. Experience working with international audiences. Performance Expectations Success in this role will be measured by: Increased online sales and revenue. Growth in qualified phone inquiries and customer leads. Improved website conversion rates. Higher return on advertising spend (ROAS). Growth in email engagement and customer retention. Increased social media reach, engagement, and audience growth. Successful integration of online marketing with in-store sales initiatives. Work Requirements Must be available and responsive during Atlantic Standard Time (AST) business hours. Ability to participate in regular virtual meetings and collaborate with team members. Reliable high-speed internet connection and professional remote work environment. Why Join Us? This is an opportunity to help shape the growth of a portfolio of established brands while working on exciting projects in luxury retail, tourism, hospitality, e-commerce, and experiential marketing. You'll have the freedom to bring creative ideas to life, leverage the latest AI marketing tools, and make a direct impact on business growth.