Social Media Brand System Redesign (Paid Trial Project)

Posted 2 weeks ago

Worldwide

Summary

**Social Media Brand System Redesign (Trial Project)** I am looking for an experienced social media designer and brand designer to help redesign and improve an existing football media brand system. This is a **small paid trial project** with the intention of finding a designer for a much larger project if the quality, creativity and brand thinking are strong. ### About the Brands **Goal Post** is a football fan platform and mobile app where fans discuss matches, clubs, transfers and football news. **Fanchise** is a football-focused affiliate and partner platform that allows football creators, influencers and fans to build recurring income by promoting football communities. Both brands already have existing websites, branding and social media templates. The goal is **not** to recreate the existing designs. The goal is to challenge the current direction and create a significantly stronger, more professional and more scalable visual system. ### Trial Project Using the attached examples and website references, I would like you to redesign: * 2 Goal Post social media templates * 2 Fanchise social media templates You may redesign the same concepts shown in the examples or propose a stronger visual approach. ### What I Am Looking For * Strong visual hierarchy * Modern social media design * Consistent brand systems * Template thinking rather than one-off graphics * Canva-friendly execution * Ability to build scalable content frameworks * Understanding of sports, media, creator or startup brands ### Important I am not looking for small cosmetic improvements. I am looking for a designer who can improve the overall brand system, visual language and content framework. The successful designer may be invited to work on a larger project involving approximately 60+ social media templates across multiple content categories and platforms. ### References Goal Post Website: https://goalpostapp.net Fanchise Website: https://fanchise.net Please review the attached examples before applying. When applying, please explain: 1. The three biggest weaknesses of the current designs. 2. Which template you would redesign first and why. 3. Examples of similar work you have completed. 4. Your estimated cost to build a complete 60+ template social media system if the trial is successful. I am more interested in quality of thinking and brand strategy than simply producing attractive graphics.

  • $50.00

    Fixed-price
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Graphic Design
Nice-to-have skills
Brand Consulting
Social Media Marketing
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:last week
  • Hires:
    2
  • Interviewing:
    2
  • Invites sent:
    8
  • Unanswered invites:
    2
About the client
Member since Jun 23, 2026
  • GBR
    Leeds10:07 AM
  • $350 total spent
    2 hires, 1 active
  • Sports & Recreation
    Individual client

Explore similar jobs on Upwork

Graphic Design
Logo Design
Art and logo designHourly‐ Posted 2 weeks ago
Logo Design

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo