Social Media & Community Lead

The Role In One Line We are looking for a Social Media & Community Growth Lead to turn Simply Bread into the most talked about brand in food tech. You’ll own our entire social ecosystem, building the strategy to scale our channels and shooting the raw, high converting content that makes people want to start a baking business. This isn't about scheduling corporate updates; it's about building a loud, loyal cult following from the ground up. Who You Are You are a creative engine who lives and breathes social media strategy, algorithm shifts, and community dynamics. You don't just plan abstract content calendars. You actually grab a phone, shoot the footage, and cut it into high performing reels, TikToks, and shorts. You thrive in the fast paced chaos of a startup and get a genuine rush from watching engagement and follower metrics spike. Word of mouth growth is your obsession, and you know exactly how to turn casual viewers into hardcore brand evangelists. You are ready to dive into the trenches, move fast, and own the voice of a hardware plus software revolution. What You’ll Actually Do - Content Strategy & Channel Scaling Architect the master playbook to aggressively scale our presence across TikTok, Instagram, and YouTube. You will design the content pillars that make a smart commercial bread oven and marketplace app feel accessible, exciting, and viral. - Short Form Production & Community Hype Shoot, edit, and publish high energy, authentic content daily. Win the day by jumping straight into the comments and forums, sparking real conversations, answering technical questions, and driving deep engagement with our baking community. - Content Pipelines & Analytics Build out and maintain a streamlined content production pipeline and asset library. You will track weekly channel analytics, using hard data to ruthlessly optimize what works and quickly kill what doesn't. - Cross-Functional Execution Work directly with the product and marketing teams to highlight new features, product launches, and baker success stories, while maintaining 100% autonomy over daily community interactions and social storytelling. - Audience Conversion & Brand Evangelism Convert digital attention into tangible business growth. Your ultimate goal is to drive massive, measurable traffic to our marketplace app and smart oven waitlist through community led growth. What We're Looking For - 3+ years of experience managing and scaling social channels for a high growth consumer brand, creator, or startup. - Mastery of mobile video editing tools (CapCut, Premiere Pro) and native platform tools (TikTok, IG Reels, YouTube Shorts). - A proven track record of growing an online community from scratch and managing active digital forums. - A strong bias for action you prefer to test a raw, authentic video today rather than wait weeks for a polished studio production. Why Simply Bread We make a smart bread oven and the ecosystem around it: a marketplace app, POS, pickup lockers, and the hardware that lets bakers go from hobbyist to business. We're growing across the US, Canada, Australia, and Europe!