Social Media Consultant (Strategy) for Consumer Social Channels

I need a social media consultant that will handle the following responsibilities: Audit & Channel Recommendation — Evaluate which consumer-facing platforms (Facebook, Instagram, TikTok, X, YouTube, etc.) make the most sense for our brand, audience, and goals. Provide a clear recommendation on where to focus and why. Goal Setting & KPIs — Establish clear, measurable objectives based on our current starting point and where we want to go, including benchmarks and success metrics. Foundation & Launch Planning — Define how and where we start, including quick wins and foundational steps to establish a credible, consistent presence. Ramp-Up Roadmap — Build a realistic, phased plan for how our social presence scales over time — from launch through maturity, including an audience growth strategy. Content Strategy & Calendar — Define the right blend of content types (educational, promotional, entertaining, testimonial, etc.) across platforms and develop a content calendar framework that outlines posting cadence, content themes, and platform-specific approaches. Potentially - Content Ideation & Execution — Generate creative content ideas and support bringing them to life, whether independently or in collaboration with our internal team.