Social Media Content & Community Coordinator

We’re looking for a creative, social-savvy person to help launch and grow the social presence for The CJA Armory, a new performance coaching platform for competitive cheerleading athletes. We’re currently pre-launch and building our presence on TikTok and Instagram. We have a strong brand identity, clear positioning, an initial content strategy, athlete footage, product content, photography and creative assets. Now we’re looking for someone who can take that foundation and help turn it into a social presence that feels current, engaging and native to each platform. This is a great fit for someone who loves short-form content and can both execute and think creatively. We’ll provide the brand and product expertise, but we want you to bring your social expertise too. We want someone who can spot opportunities, recommend formats and hooks, follow trends intelligently and help us learn what resonates with our audience as we grow. What You’ll Help With * Edit short-form video for TikTok and Instagram Reels * Turn raw athlete footage, product footage and creative assets into engaging social content * Develop strong hooks, on-screen text, captions and calls to action * Help evolve our existing content ideas into formats that feel natural to TikTok and Instagram * Create supporting social graphics and simple branded assets in Canva * Adapt content appropriately across platforms rather than simply posting the exact same thing everywhere * Research relevant trends, formats, sounds and content opportunities * Proactively pitch ideas based on what you’re seeing perform on social * Maintain an organized content calendar * Prepare, upload and/or schedule approved posts * Help manage comments and DMs as our community grows * Engage with our audience in our established brand voice * Flag technical coaching questions, customer issues or sensitive messages for our team rather than answering independently * Track basic performance and help identify what we should do more or less of Who We’re Looking For You: * Have experience creating content for TikTok and Instagram Reels * Understand what makes someone stop scrolling in the first few seconds * Are comfortable editing short-form video in CapCut or similar tools * Are comfortable working in Canva * Have strong visual taste and attention to detail * Understand current TikTok and Instagram content styles * Can make content feel polished without making it feel like an advertisement * Have strong written English and can write natural captions and community responses * Are organized, responsive and reliable * Take feedback well and can turn revisions around quickly * Can work within an established brand while still bringing your own ideas and recommendations Experience with sports, fitness, Gen Z, youth athletics or consumer brands is a plus, but not required. Great social instincts and strong creative execution matter more to us. About the Brand The CJA Armory is a new performance coaching platform built for competitive cheerleading athletes who want to improve their tumbling technique and understand exactly what’s holding them back. Our brand is premium, athletic, confident and performance-driven. Think modern sports/performance brand rather than traditional cheerleading aesthetics. Our audience is primarily teenage competitive athletes and their parents, so understanding how to create content that genuinely connects with Gen Z while still feeling credible and premium is important. How We’ll Work Together We’ll provide the foundation, including brand direction, product knowledge, athlete footage, coaching expertise and existing creative assets. You’ll help translate that foundation into an effective social presence through content creation, editing, platform expertise, community management and ongoing recommendations. We want someone who can both execute and think. You should be comfortable taking direction, but we also want you to bring ideas, spot opportunities and tell us when you think there’s a better way to make something work on social. We’re a new brand, so there’s also a real opportunity to help shape how our social presence evolves from the beginning. Hours We expect to start at approximately 8–12 hours per week, with the potential for the role to grow as we launch. We’re open to candidates worldwide. Location is not important to us. Communication, reliability, creative judgment and quality of work are. We’re looking for an ongoing working relationship rather than a one-time project. To Apply Please send: 1. A short introduction and tell us about your experience with TikTok and Instagram. 2. 3 examples of short-form videos you personally created or edited. Please tell us what you were responsible for. 3. Links to any TikTok or Instagram accounts you currently manage or have managed. 4. The tools you typically use for video editing and content creation. 5. Your timezone and typical availability. 6. Your hourly rate. 7. Tell us about one TikTok or Reel you’ve seen recently that had an excellent opening hook. What made you stop and watch? Please begin your proposal with the word ARMORY so we know you read the full description. Paid Creative Test We plan to invite a small number of finalists to complete a paid creative test before making our selection. We’ll provide raw footage, brand assets and a brief and ask you to create one short-form video. We’re interested in seeing your creative judgment, editing, pacing, ability to create a strong hook and how you interpret a brand brief. If you’re excited about helping build a new sports performance brand from the ground up, we’d love to hear from you!