Social Media Content Creator | Multi-Brand | Hospitality and Lifestyle

We are looking for a skilled and experienced social media content creator or agency to support content creation across three distinct brands in the hospitality, food and beverage, and lifestyle space. Platforms Instagram, LinkedIn, Facebook, X, TikTok, YouTube, and Substack. Platform applicability varies by brand and will be discussed during strategy alignment. Scope of Work •⁠ ⁠Content creation, including captions, across all three brands in line with agreed brand guidelines and content strategies. All copy in U.S. English. No emojis. •⁠ ⁠Weekly content per brand: 2 to 3 reels or short-form videos, 2 carousels (a mix of still and video-based formats depending on platform and content type), and 1 static post or still •⁠ ⁠Scheduling and publishing via a mutually agreed platform •⁠ ⁠Delivery of content in advance for review and approval before scheduling What We Handle •⁠ ⁠Overall content strategy, developed collaboratively with the selected candidate or agency •⁠ ⁠Community engagement including DMs, comments, and audience interaction •⁠ ⁠Final approval on all content before it goes live Key Performance Indicators We measure success against the following KPIs and expect the selected candidate to actively contribute to achieving them: •⁠ ⁠Brand awareness growth across all platforms and brands •⁠ ⁠Authentic lead generation that drives real inquiries and business interest •⁠ ⁠Increase in organic reach, shares, and saves across all content •⁠ ⁠Consistent follower growth built on real, engaged audiences only. No bots, AI-generated accounts, or fake followers under any circumstances. Quality of audience is as important as quantity. What We Are Looking For •⁠ ⁠Proven experience creating content for hospitality, lifestyle, B2C, and B2B brands •⁠ ⁠Strong visual sensibility and copywriting ability across multiple brand voices •⁠ ⁠Familiarity with scheduling platforms such as Metricool, Buffer, or equivalent •⁠ ⁠Ability to manage multiple brands simultaneously with clear organization, communication, and time management •⁠ ⁠Understanding of platform-specific best practices across Instagram, LinkedIn, TikTok, X, Substack and YouTube •⁠ ⁠Reliable, responsive, and able to meet content deadlines consistently Project Details •⁠ ⁠Ongoing engagement with potential for long-term collaboration •⁠ ⁠Performance will be reviewed at agreed intervals, with additional brands added as the engagement progresses through stages dependent on results •⁠ ⁠Open to agencies and individual freelancers •⁠ ⁠Portfolio and relevant brand experience required with application