Social Media Content Creator Needed for Growing Home Care Agenc

Social Media Content Creator Needed for Growing Home Care Agency About Us We are a leading non-medical home care agency dedicated to helping seniors and adults maintain independence, dignity, and quality of life in the comfort of their own homes. Our services include companionship, personal care assistance, respite care, dementia care support, and more. We are looking for a creative and reliable Social Media Content Creator to help us build brand awareness, engage our local community, and attract both clients and caregivers. Responsibilities Create engaging social media content for Facebook, Instagram, LinkedIn, and TikTok Design graphics, short videos, reels, and carousel posts Develop monthly content calendars Write compelling captions aligned with our brand voice Create content around: Senior care tips Caregiver appreciation Family caregiving resources Community involvement Client success stories (HIPAA-compliant) Recruitment and hiring campaigns Stay current with social media trends and best practices Schedule posts and monitor engagement Requirements Proven experience creating content for healthcare, home care, senior care, or related service industries Strong graphic design skills (Canva, Adobe Creative Suite, or similar) Experience creating short-form video content and reels Excellent copywriting and storytelling abilities Ability to work independently and meet deadlines Portfolio showcasing relevant social media work Preferred Qualifications Experience working with home care agencies, healthcare providers, senior living communities, or wellness brands Knowledge of Facebook advertising and social media growth strategies Understanding of local marketing and community engagement Deliverables 12–20 social media posts per month 4–8 short-form videos/reels per month Monthly content calendar Hashtag and engagement strategy recommendations To Apply Please include: Links to your portfolio or social media accounts you've managed Examples of healthcare, senior care, or service-based business content Your hourly rate or monthly retainer A brief explanation of how you would help a home care agency grow its online presence We are looking for a long-term partner who can help us tell meaningful stories, connect with families, and attract compassionate caregivers to our team