Social Media Content Creator - Parenting App

OVERVIEW We're building Eadi — a mobile-first app that acts as a personal assistant for parents managing school life. Think: forward a school newsletter, and Eadi reads it, extracts what matters for your child specifically, flags what needs action, and adds it to your family dashboard. It's genuinely useful, highly demonstrable, and solves a problem every parent with school-age children feels deeply. We're at the early beta stage with a small number of Founding Families. We're now looking for a freelance social media manager and content creator to help us grow — someone who can build content that travels organically, builds personality and trust, messaging which resonates, attracts parents, parent influencers as ambassadors, and grow our engaged follower presence on TikTok and Instagram WHAT WE'RE LOOKING FOR This is a lean, founder-led business. We need someone entrepreneurial who can operate independently, think in content formats, and understand what makes something shareable in the parenting / lifestyle / organisation niche. Big agency experience is not required — we'd rather have someone hungry, creative, and genuinely excited about the product. KEY RESPONSIBILITIES - Develop and execute a content strategy for TikTok and Instagram Reels, focused on organic growth - Create or direct short-form video content that demonstrates the app (before/after formats, "challenge" hooks, day-in-the-life, POV content) - Identify parent niche influencers (50k–500k followers) in the UK and US for ambassador partnerships - Write captions, hooks, and platform copy that speaks to the target audience (busy, organised parents who are tired of school admin) - Build and maintain a content calendar; report on growth metrics weekly - Optionally: manage a Facebook or Pinterest presence in relevant parenting communities YOU'LL BE A GREAT FIT IF YOU: - Have created content in the parenting, lifestyle, or productivity niche and understand what lands in that space - Know how TikTok's algorithm works and have produced content that has achieved significant organic reach - Have experience reaching out to and managing influencer or ambassador relationships - Can produce or direct short-form video (you don't need to appear on camera yourself) - Are a self-starter who can work from a brand brief without hand-holding - Have a strong knowledge of UK as USA school culture (terms, year groups, ParentMail, school WhatsApp groups etc.) — this is helpful but not essential WHAT WE'LL PROVIDE - Full access to the app and a briefing session with the founder - Brand guidelines, copy, and a clear articulation of the target audience and positioning - A content bank of existing marketing copy and messaging to work from - Flexibility on working style — we care about output, brand engagement and growth metrics - not hours Engagement type: Freelance / part-time ongoing Preferred location: open to international applicants with relevant experience and market understanding Budget: Please state your hourly rate and corresponding content output in your application TO APPLY, PLEASE INCLUDE: 1. 2–3 examples of content you've created or managed in the parenting, lifestyle, or family niche (links preferred) 2. One viral content idea you'd pitch for Eadi based on visiting eadi.app 3. Your rate and availability Applications omitting any of the above requests will be discarded.