Social Media Content Creator (Remote)

Before applying please note: All candidate communication for this role must remain on Upwork. Do not contact company employees, founders, recruiters, or team members through LinkedIn, email, phone calls, text messages, Instagram, Facebook, X, or any other platform. Applications from candidates who contact us outside of Upwork regarding this position will not be considered and may be immediately disqualified. Summary Better U is a fast-growing healthcare Management Services Organization (MSO) supporting independent medical and mental health practices across the U.S. We help power access to breakthrough treatments including modern psychiatry, ketamine therapy, and functional health. We sit at the intersection of technology, mental health, and human transformation and we are building both a category-defining brand and a high-leverage content engine. We are hiring a high-output Social Media Content Creator who can help us execute, repurpose, and scale content across platforms while supporting community engagement and marketing operations. This is not a passive role. This is for someone who moves fast, thinks in systems, and takes ownership. What You’ll Own: Content Creation & Editing Edit high-performing short-form video (TikTok, Reels, YouTube Shorts) using CapCut. Turn raw footage (podcasts, interviews, founder clips) into engaging content. Add captions, hooks, pacing, and visual elements optimized for retention. Repurpose content into multiple formats (clips, quotes, captions, threads). AI-Assisted Content Production • Use tools like ChatGPT, Descript, and similar tools to generate: Hooks, captions, and scripts. Content variations and repurposing workflows. • Help increase speed and volume of content production without sacrificing quality. Community Management Respond to comments, DMs, and engagement across platforms. Create a warm, thoughtful, and trustworthy voice in mental health conversations. Identify opportunities to engage with creators, followers, and partners. Marketing & Execution Support Assist with scheduling and publishing content. Support email/SMS campaigns and basic CRM workflows (training provided if needed). Maintain content calendars and posting consistency. Track basic performance metrics (views, engagement, growth signals). Who You Are 2+ years experience in social media, content creation, or digital marketing. Strong short-form video editing skills (CapCut required). Understand what performs on TikTok, Instagram, and YouTube Shorts. Comfortable using AI tools to move faster and smarter. Highly reliable, organized, and responsive. Strong written English and communication skills. Able to take direction once and execute without hand-holding. What Will Set You Apart You include a portfolio with real examples of content you’ve edited or managed. You show you understand hooks, pacing, and what makes content perform. You’ve worked with founders, brands, or personal brands before. You think in systems and workflows, not just tasks. How to Apply: Please include: A short intro (3–5 sentences max) on why you’re a fit. Links to 3–5 pieces of content you’ve edited or managed. A short Loom (1–2 minutes) introducing yourself and walking through one piece of content you created and why it performs. (Applications without examples will not be considered) Why Join Us Long-term role with consistent work. Performance-based bonuses as you prove output and ownership. Opportunity to grow into a senior marketing/operator role. Work directly with a fast-scaling U.S. healthcare company. Be part of a mission transforming mental healthcare access. If you’re fast, thoughtful, and obsessed with building content that actually perform, not just looks good, we want to work with you!