Social Media Content Creator & Strategist (Pottery/DIY Niche)

Overview: Homespun is an Australian-based business behind the Homespun Mini 2, a portable mini pottery wheel designed for creators. We are looking for a long-term creative partner to take full ownership of our Instagram content strategy. You won't just be "editing", you will be helping us grow our community, drive website traffic, and tell the Homespun story. Website: www.homespunaustralia.com Instagram: @homespun.australia The Role: Commitment: Part-time, approx. 25-30 hours per week. Budget: $750 AUD/month ($518 USD/month) (Fixed Monthly Retainer). Performance Path: We view this as a long-term partnership. We have a performance review at the 6-month mark with a guaranteed increase to $800 AUD/month ($553 USD/month) for consistent, high-quality output and successful account growth. Your Responsibilities: Content Creation: Produce 3 high-quality Reels per week. This includes identifying trending audios, visual concepts, and "hooks" that resonate with the pottery, DIY, ASMR, and art niches. Creative Ownership: You have full creative influence over voiceovers. We want a storyteller who can craft an engaging narrative for each piece of content. Strategic Pivot: Ability to adapt content styles between "Aesthetic/ASMR" (for brand building and likes) and "Direct Response" (to drive sales and clicks). Management: Write platform-native captions, suggest relevant hashtags, and manage the posting schedule. What We’re Looking For: Proven Video Editing Skills: You have a portfolio of short-form content (Reels/TikTok) showing clean transitions, professional pacing, and modern text overlays. Voiceover Ability: You are comfortable recording your own clear, engaging, and on-brand voiceovers. Communication: You must be able to communicate clearly and promptly via WhatsApp for day-to-day coordination, quick feedback, and creative collaboration. Platform Expertise: You understand the current Instagram algorithm and know how to hook a viewer in the first 3 seconds. Creative Growth Mindset: We treat content as an experiment, we learn, iterate, and improve together. You aren't just looking for tasks; you're looking for results. Bonus (Huge Plus): Hands-on experience with pottery wheel throwing. If you know clay, you’re our ideal candidate! To Apply: Please submit your portfolio and a short (30-second) audio sample or video clip featuring your own voiceover work so we can assess your tone and delivery. Screening Question: "What is your specific strategy for converting a viewer's 'like' on an Instagram Reel into an actual purchase on our website? Please explain using a hypothetical example for our mini pottery wheel."