Social Media Content Freelancer US-Based — Supplements Brand (3-Month Contract, US Central time)

Social Media Content Specialist — Supplements Brand (3-Month Contract, US Central Time) Contract type: Fixed-price, paid monthly (3 monthly milestones) Duration: 3 months, with potential to extend or convert to an ongoing role based on performance Commitment: Part-time, 10–20 hrs/week Location: US-based preferred; must work US Central Time business hours About Us World’s Best Nutritionals & Organics (WBNO) is a US supplement brand — Science Is Not Better Than Nature™. Learn more at https://www.worldsbestnutritionals.com. We’re looking for a hands-on social media content specialist to run daily content across our 6 channels and prepare ad creatives. Scope of Work 1. Social Media Posts • Daily posts (image + video) in 3 ratios: 9:16, 4:5, 1:1 • Across 6 channels: Facebook, Instagram, TikTok, YouTube, X, LinkedIn • Idea generation, content creation, referencing, editing, proofing • Content calendar scheduling and monitoring (Metricool or similar) with a content approval process • All content must fit WBNO’s branding style • No health claims — all content must be FTC/FDA compliant • Monitor channel followers, feedback, and questions 2. Ads Content Preparation • Create ~30 ads/month (short video + photos) for Meta, YouTube, and Amazon Ads • 30–70% of ads can be derived from social media posts • Present ad concepts for approval before production 3. Content Library Management • Edit, categorize, and store content from the above • Upload content to our brand content portal 4. Ad hoc content & graphic design Requirements • 2+ years creating short-form video and static content for brand social channels (supplements, health/wellness, CPG, or e-commerce a plus) • Proficient in video editing and graphic design tools (e.g., CapCut/Premiere, Canva/Photoshop) • Experience with social scheduling tools (Metricool, Later, Hootsuite, or similar) • Understanding of FTC/FDA advertising rules for supplements — no health claims • Able to follow brand guidelines (colors, fonts, tone) consistently • Strong English writing, editing, and proofreading skills • Organized: comfortable managing a content calendar, approval workflow, and content library • AI tools are welcome — feel free to use AI for ideation, drafting, and editing, as long as the final output is polished, on-brand, and compliant • Must be able to conduct video meetings, once or twice per week • Responsive communication and availability during US Central Time business hours • US-based strongly preferred Our Channels (review before applying) • Facebook: https://facebook.com/worldsbestnutritionalsorganics • Instagram: https://instagram.com/worldsbestnutritionalsorganics • TikTok: https://tiktok.com/@worldsbestnutritionals • YouTube: https://youtube.com/@WorldsBestNutritionalsOrganics • X: https://x.com/WBNO_Official • LinkedIn: https://linkedin.com/company/worldsbestnutritionals • Website: https://www.worldsbestnutritionals.com How to Apply Include in your proposal: 1. A portfolio with short-form video AND static social content examples (health/wellness or CPG preferred) 2. Your monthly fixed rate for the scope above at 10–20 hrs/week 3. One quick content idea for our brand after viewing our channels 4. Confirmation of your timezone and availability during US Central hours Start “WBNO” at the top of your proposal so we know you read the full post. Please contact us through Upwork only — all communication, proposals, and questions should go through the Upwork platform. Patrick Lin Director of Sales and Marketing